When it comes to viral and teaser videos, MINI takes the crown. Their marketing department outdoes themselves each time and some of their videos achieve the popular status on Youtube in no time.
Their latest creative video has more of a teaser flavor and it is meant to spark interest and build anxiety prior to the Frankfurt Auto Show which debuts next week; a motor show where BMW and MINI will lead with an impressive line of new and existing vehicles.
MINI will unveil the “twins”, as some journalists are already calling them: Coupe Concept and Speedster.
While the Coupe Concept has been already unveiled, the attention will mostly be on the Speedster Concept, a two seater vehicle conceived from the current MINI Cabrio (R57) platform with a wider track for a compact , squat look with equally massaged wheel arches.
Since we’re just days away from the IAA, we expect to see more teasers coming out, maybe even more revealing.
Update: Here is the second part of this teaser series
