BMW remains committed to diesel in America

News | September 4th, 2009 by 7
BMW X5 diesel 100

In an interview with Automotive News, Jim O’Donnell, CEO of BMW North America, has reiterated that BMW remains committed to its diesel strategy in the …

In an interview with Automotive News, Jim O’Donnell, CEO of BMW North America, has reiterated that BMW remains committed to its diesel strategy in the U.S. even if more hybrid vehicles will emerge in the near future.

Mr. O’Donnell indicated that the diesel vehicles are better suited to some of the larger models than the hybrid or electric powertrains. He also stated that the diesels fit BMW’s performance image better than the other options.

Since the beginning of this year, BMWUSA sold over 2,600 diesel vehicles, 335d and X5d.

The $4,500 Eco-Credit has also helped boost the sales for the two diesel offerings with most of the dealers running out of 3 Series diesel sedans.

BMW X5 diesel 100

As far as future plans, BMW is hoping for 10%-20% diesel penetration in U.S and also the introduction of new diesel vehicles on the market. The one mentioned by Mr. O’Donnell was a diesel variant of the next generation 5 Series due to launch next year.

While we’re big fans of the existing diesel offerings here in the U.S., we are still more excited about the four cylinder diesel powerplants that are very popular amongst European buyers. It has been rumored for years now that the powerful four cylinder turbocharged diesel will come to the U.S., but unfortunately no official confirmation has ever been issued. In a recent unveiling, BMW showcased the power of a diesel engine in its latest three-cylinder engine fitted in the BMW Vision EfficientDynamics Concept.

The latest BMW online and TV advertising efforts revolved around the 335d and X5d, an effort meant to spike up U.S. consumer’s interest for this new, clean technology and also to build awareness.

[Source: Automotive News ]

  • VicCreed

    If they were really serious about diesels they would have chosen an xdrive option for 3 series cars in New England. Seriously? Two wheel drive in the snow?

  • Drew

    still waiting for the 320xd…

  • Vog

    Yep, if the 335d were offered in x-drive, I’d be driving it now in Colorado.

    Or the 330xd. Or the 320xd.

  • Dede

    would take a 323d…but getting a 328i Wednesday since the 323d is not offered in the US.

  • hhhm3

    Canada don’t offer the any tax credit for alternative (green) fueled vehicles like the US.
    Canada is falling behind again on this green initiative, Prime Minister Harper better get on it!!

  • Ed

    I absolutely agree that not offering an xdrive variant of the 3 series diesel in the US is short-sighted…diesel sales would have been much higher in 2009 with a 335d xdrive model, though I agree with other comments relative to 320d and 330d

  • jay

    I have an X3 2 litre diesel here in Asia and its awesome….much more fuel efficent, powerful, cheaper to operate, and hey, its a bmw, of course its fun to drive. As others have said, BMW can really show their stuff if they start sending their 4 cylinder to North America.