BMW USA Sales in July: Down 26.7%

News | August 4th, 2009 by 6

BMW North America announced that BMW and MINI sales are down 26.7% in July, an decrease in sales when compared to the last month.(June’s sales …

BMW North America announced that BMW and MINI sales are down 26.7% in July, an decrease in sales when compared to the last month.(June’s sales were 20.3% down).

Mercedes-Benz and Smart sales combined saw a decline of 24 percent compared to July 2008. Audi sales for July’09 are down 5.8% compared to July’08.

Full Report

The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 21,253 vehicles, a decrease of 26.7 percent from the 28,977 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 135,701 vehicles, down 27.4 percent, compared to 186,890 vehicles sold in the first seven month of last year.
090803 sales bmw group usa july 2009 chart final 655x434

BMW Brand Sales
Sales of BMW brand vehicles decreased 31.5 percent in July for a total of 16,381 vehicles compared to 23,914 vehicles reported in the same month a year ago. Year-to-date, BMW brand sales were down 29.3 percent to 109,944 vehicles compared to 155,427 vehicles sold in the same period of 2008.

“While the mass market may have benefited from the ‘Cash for Clunkers’ initiative, BMW did not,” said Jim O’Donnell, President of BMW of North America, LLC. “Even though BMW has a highly efficient fleet and has reduced its fuel consumption more than any other manufacturer in the U.S. over the last 15 years, the price ceiling of the CARS program is a limiting factor.”

BMW Certified Pre-Owned (CPO)
Sales of BMW’s Certified Pre-Owned vehicles were up 14.5 percent, to 9,159 CPO vehicles versus 7,998 vehicles reported in July a year ago. Year-to-date, CPO sales were up 11.9 percent, to 67,140 over the 59,984 reported in the same period of 2008.

MINI Brand Sales
MINI USA reported sales of 4,872 automobiles, with minus 3.8 percent almost on par with the 5,063 cars sold in the same month of 2008. Year-to-date, MINI USA also reported sales of 25,757 automobiles, a decrease of 18.1 percent, compared to the 31,463 cars reported in the first seven months of 2008.

“While not out of the woods yet, we are witnessing a gradual recovery in the marketplace,” said Jim McDowell, Vice President of MINI USA. “We saw a significant up-tick in showroom traffic throughout the country, especially in the last week of July, with some help from the ‘Cash for Clunkers’ initiative and the Western and Central Regions exceeding July 2008 results.

[Source: BMW ]

6 responses to “BMW USA Sales in July: Down 26.7%”

  1. Gord says:

    Well the 7 and Z4 sales were up … :D

  2. wazon says:

    Sales of all brand new cars grow up: Z4, 7-er and X6. Not bad, people seems to like all them.

  3. wpBimmer says:

    The article nor BMW spokesperson does not mention that they are in a product cycle place in NA where they are awaiting a lot of key new metal like 5er, X3, and eventually X1…combination of depressed market and no product news in key segments is deadly…given that they are doing better then it could be. They should be more aggressive with special packages and financing to roll the 5+ year 5ers out the door. I rememer they did this at the end of the last model run.

    • wazon says:

      Good point. I makes sales down much more understandable.

      They put a lot packages into M models and its sales was growing. I remember that in Europe M5 e60 in 2005 didn’t have even xenon in standard, recently it has it and a lot more stuffs.

  4. Samir says:

    Sales numbers are scary.

  5. Samir says:

    Sales numbers have nothing to do with the product, but the economy itself. The economy is shot and will only get worst. As far as BMW as a product I think its a great investment and I will still be a customer. Not to mention I have been driving BMW’s for 19 years.

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