Comments on: “BMW i-Setta” – A fourth BMW Brand or a sub-brand?

By: Henkjan

Henkjan — Fri, 13 Nov 2009 16:45:28 +0000

Does anyone know something about the foreseen/forecasted volumes they will produce per year? When will they start the production of the cars?

They’re produced under the umbrella of “BMW Megacity” right?

Thanks,

Henkjan

By: james blake

james blake — Fri, 07 Aug 2009 21:01:14 +0000

great my 1958 rhd 4 wheeler will be worth a mint , not that i would ever sell too much fun.

By: UPDATE: BMW va infiinta o noua divizie pentru masinile sale ecologice | 0-100.ro

Thu, 06 Aug 2009 13:53:23 +0000

[...] UPDATE: Divizia se va numi i-Setta, potrivit BMWBlog. [...]

By: BMW I-Setta 2012, se confirma lo que se tenia claro hace mucho tiempo : Blogografia

Thu, 06 Aug 2009 06:41:56 +0000

[...] | bmwblog / [...]

By: I-Setta será el nombre de una submarca de BMW afincada en lo ecológico : Blogografia

Wed, 05 Aug 2009 16:20:10 +0000

[...] bmwblog En Diariomotor: Comparativa: Toyota iQ vs Smart Fortwo, la batalla de los city-car Publicado en: [...]

By: I-Setta será el nombre de una submarca de BMW afincada en lo ecológico — Diariomotor

Wed, 05 Aug 2009 16:03:00 +0000

[...] bmwblog En Diariomotor: Comparativa: Toyota iQ vs Smart Fortwo, la batalla de los city-car Loading [...]

By: rob hartzell

rob hartzell — Wed, 05 Aug 2009 15:51:20 +0000

Reminds me of a Brando picture. “I coulda been a contender!” The BMW people HAD a great idea: Make a Leaner, like the Carver, then mass produce it and people will be happy to have an affordable , green super fun to drive vehicle. They made prototypes, even to the point of test crashing them. The isetta idea is less clever than the BMW Clever, the project killed in 2006.

By: Tine

Tine — Wed, 05 Aug 2009 14:53:33 +0000

Yes, there will be Isetta brand revival, and due to marketing reasons (brand recognition, dealerships etc) it will follow the original one – with “BMW Isetta” name. So it will be kind of sub-brand within BMW Group. As the CEO said: like M. BMW M3, M5, M6 etc

There will be a whole family of BMW Isetta vehicles. There is an idea to follow the original naming here as well. So “BMW Isetta 300″, BMW Isetta 600″ – BMW Isetta + numeric designation.

BMW Isetta has a huge name recognition among iconic microcars. It has a cult status, and promotional activities will use the fame formula as in MINI case. Enhanced. Going even further with marketing / promotion / advertising solutions. Creative & innovative. It will be independent from BMW marketing strategies – yet BMW brand marketing activities (image campaign activities) will also use some Isetta references when needed (sustainability & green-ness of the brand etc).

By: tseemann

tseemann — Tue, 04 Aug 2009 16:30:47 +0000

C’mon you guys … if a car fits in a drinking glass, no way you’ll be able to squeeze a 3 cylinder engine into it.

By: Lance

Lance — Tue, 04 Aug 2009 16:28:19 +0000

Some have been computer generated! not real

By: Mathis

Mathis — Tue, 04 Aug 2009 13:47:04 +0000

maybe a 3 cylinder, but more important will be a version with an electric engine…

By: jkp

jkp — Tue, 04 Aug 2009 11:31:48 +0000

So now we know where that 3-cylinder engine that BMW’s developing is going to go….

By: “i-Setta” – The next BMW brand

“i-Setta” – The next BMW brand — Tue, 04 Aug 2009 09:01:28 +0000

[...] Via: BMW BLOG [...]

By: Lariv

Lariv — Tue, 04 Aug 2009 08:33:55 +0000

Or the Mini.

By: Mathis

Mathis — Tue, 04 Aug 2009 08:06:55 +0000

Great video and I am happy they recycled the Isetta name instead of coming up with some design mumbo jumbo as they do recently. If the car is just remotely similar to the old Isetta design wise, it will sell like crazy – just look at the Fiat 500.

By: Mohammed AlMomen

Mohammed AlMomen — Tue, 04 Aug 2009 04:03:40 +0000

So this is why they scraped the F1 team ;)

By: Gord

Gord — Tue, 04 Aug 2009 01:27:43 +0000

How did they get all those Isetta toys ?! :D

By: Dede

Dede — Mon, 03 Aug 2009 21:32:38 +0000

Living in San Francisco, I like this idea. Definitely a difference between urban vehicles and others.

By: monolith

monolith — Mon, 03 Aug 2009 19:13:04 +0000

Wow! I-setta. I get it. Where did they ever come up with such an original name?
Also I-setta should sound more urban should it not, to promote its city dwelling cars.
I am very curious to see what battery they put in these.