Comments on: Billboard Duel Continues: BMW brings the Z4 billboard to Ingolstadt

By: Dendsoine

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By: FXbee

FXbee — Sun, 16 May 2010 01:14:48 +0000

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By: Plamen

Plamen — Fri, 19 Feb 2010 10:54:04 +0000

That’s It:)

By: Matt Stokes

Matt Stokes — Wed, 29 Jul 2009 19:30:44 +0000

LOL,

I must have looked at that picture 10 times before reading your post, I thought it was an S5!! Is it me or do all audi’s look the same!

By: Stephan S,

Stephan S, — Wed, 29 Jul 2009 00:51:37 +0000

Not the slightest problem…

- Gratulation on Bmw.blog – absolutely great blog.-

Forget about the question marks, BILD is a boulevard newspaper – but and nevertheless, actually in Germany the best informed magazin concerning sport news – this is sure for 99%.

Main reason (my linked BILD news)

New adjustment of the BMW group – sustainability will be the most important value for BMW, the Formul 1 does not fit any more into that strategy.

However, BMW will be further involved in motor sport – but indeed, no formula 1 anymore…

By: Horatiu B.

Horatiu B. — Wed, 29 Jul 2009 00:33:33 +0000

We posted the story Stephan…sometimes we don’t get to all the news right the way, but we kinda did this time

By: Stephan S,

Stephan S, — Wed, 29 Jul 2009 00:24:35 +0000

OFF TOPIC – Still nothing about THE BMW news of the year on bmwblog.com? BMW gets out of the formula 1 – press conference tomorrow at 10:00 o’clock CET
http://www.bild.de/BILD/sport/motorsport/2009/07/29/formel-1-hammer/bmw-steigt-heute-aus.html

By: ThijsM3e30

ThijsM3e30 — Tue, 28 Jul 2009 06:38:34 +0000

In German Vorsprung means ahead/advantage, so vorsprung durch technik translates to ahead because of technology. BMW has a its sllogan freude am fahren wich translates to the Sheer Driving Pleasure slogan. Combined the line of vorsprung druch freude will translate to something like the advantage by joy.

By: andrew

andrew — Tue, 28 Jul 2009 06:30:48 +0000

hi,

The “Vorsprung durch …” thing is a long-time Audi slogan. The slogan is usually: “Vorsprung durch Technik” in English, “Innovation through Technology”. Better explained here:

http://en.wikipedia.org/wiki/Vorsprung_durch_Technik

With the current ad, BMW’s taken a huge stab at Audi using their own slogan… and on their home turf too. I haven’t been to Audi Zentrum but I can imagine they have the “Vorsprung durch…” slogan everywhere…

I can only expect those LED eyes to get meaner… :)

By: Ramon Juarez

Ramon Juarez — Mon, 27 Jul 2009 22:24:12 +0000

The LEDs are nice, but they would, in fact, look ugly and not original in a BMW, as if they were copying Audi

By: Peter Louies

Peter Louies — Mon, 27 Jul 2009 21:12:29 +0000

How ironic, there’s an Audi TT in the picture, with the ugly LED lights.

Slightly off topic: I do hope that BMW will not jump on the trend of using LED lights too like Audi, Mercedes, and other brands are doing at the moment.

By: KillDork

KillDork — Mon, 27 Jul 2009 20:35:42 +0000

“Vorsprung durch Freude” is, as you say, a play on Audi’s “Vorsprung durch Technik” and BMW’s own long established, at least in German-speaking countries, “Fahrfreude”. Best translated to “Joy of Driving”.

I’m sure everyone in Ingolstad who sees this billboard knows both car makers slogans like americans know”Just Do It” etc.

By: Giom

Giom — Mon, 27 Jul 2009 20:34:47 +0000

To me, it sounds like BMW is out to make some trouble. Naughty fun, if you will :)

Funny thing is – and if I’m not mistaken, for the first time, it’s BMW starting the duel. Usually it’s Audi. But it could be “Vorsprung durch… a lot of other things too.” for BMW. Joy is the bonus.

Interesting!

By: Rui Costa

Rui Costa — Mon, 27 Jul 2009 20:30:22 +0000

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