For those of you that might not remember, back in April, we were the first ones to show you the now famous “BMW M3 Checkmate” billboard, an article that made waves across the internet and it still does today.
The so-called “Billboard War” went on for a few days when both BMW and Audi were dueling with some innovative and funny billboards. Even though it seemed that BMW has won that round, the truth is that both companies received plenty of free publicity and it started some interesting conversations between the fans of the two brands.
The article was so popular that made it all the way to New York Times, just to prove how powerful the online media can be these days.
And apparently, the fun continues….it was brought to our attention that BMW has just placed another billboard, this time in Germany on Audi’s own field, Ingolstadt. The Z4 billboard was placed about 300 feet away from the Audi Zentrum.
Now let’s take a look at the banner. “Vorsprung durch Technik” is the main Audi slogan in German, while BMW is pushing their latest models under the “Joy” marketing campaign as reflected on this banner as well: “Vorsprung durch Freude” – “Joy starts with the new BMW Z4 Roadster”. We’re not quite sure what BMW is hinted at, maybe “progress through Joy”, but if any of you are marketing experts, feel free to pitch in.
While not as powerful as the “checkmate” billboard, it’s quite fun to observe the duel from distance and we wonder if Audi will reply in any way.