Comments on: 2010 Jaguar XJ: A tough competitor for the BMW 7 Series

By: Riley Evans

Riley Evans — Mon, 09 Jan 2012 21:59:00 +0000

Hi I work for jaguar and I’m not going to biased but I can tell you jaguar are sorting out the rear end of this car before any of you complain

By: Jaguar Developing A BMW X5 Competitor | BMW Blog

Jaguar Developing A BMW X5 Competitor | BMW Blog — Wed, 13 Apr 2011 19:47:12 +0000

[...] an important player in the premium segment is taking a new form. Recently, the newly launched XJ and XF models have been competing directly with the BMW 5 and 7 Series, and these new vehicles have [...]

By: Jaguar Developing A BMW X5 Competitor

Jaguar Developing A BMW X5 Competitor — Wed, 13 Apr 2011 18:56:29 +0000

By: Eric

Eric — Thu, 07 Oct 2010 02:24:31 +0000

I’m a novice when it comes to this class of car. I’m an owner of a lumbering expedition. I was stationed in Germany for 5 years and completely fell in love with BMW. So I bought a ’99 3 series when they first came out and loved it. Unfortunately I had to trade it in because the family got bigger. I always vowed that I would get another Bimmer, and am about to make the big purchase soon. I was looking hard at the 7er and was all set to get one, till I saw the XJ in person. It blew my mind to look at it, and fascinated me when I test drove it. It’s the in between vehicle. Doesnt handle as well as the 7er (close) and just as luxury as the S-Class and LS. Very vehicle. Jag has created a monster.

By: emanuel

emanuel — Mon, 13 Sep 2010 13:40:52 +0000

sorry, but from my point of view one can never compare ANY of the BMW cars with XJ, when we talk about interior/exterior look. As for driving experience, indeed the two are different: one flies, the other one gives you the raw power. It’s a matter of taste.

By: RayCee

RayCee — Sat, 11 Sep 2010 02:35:42 +0000

I’m not a fan of BMW but know they make good cars. I love Jags and this is a stunner. In my opinion the best in class. Having said that, others will disagree and that is what choice is all about.
It will take sales off other brands but it doesn’t go head to head with any brand in particular. Jaguar has its unique style which appeals to some and not others. There is also brand loyalty as some are showing here in their comments.

By: RJ

RJ — Fri, 18 Dec 2009 12:32:56 +0000

I found this blog via the Jag website!! and was very intersted in your comments. As a Jag fan I was a “bit surprised” by the new XJ, but recently saw one on the M1 out for a test run in Dark Blue and it looked really good much better than the pictures, in fact on the motorway it looked smaller than I expected.
I liked the Bangle Beemers – that edgy design gave them real presence and fluidity to look at and the new one is a more mordern softer looking version – more grown up? (Works better on the7 than 5 ).The XJ is not going head to head with the new 7 or C class. More of an extra option between the two. They are not aiming at flooding the market ie Audi style – a car for every minute of the day! – but like a Maserati its another choice.
At least if they keep trying to out do each other we all benefit in the long run!

By: Straight Six

Straight Six — Fri, 06 Nov 2009 11:33:53 +0000

Why are you saying XJ rear is ugly? I think its marvelous, unseen as written and very elegantly looking and so what if it looks like Citroen C6? That car is more a piece of art than a basic luxury sedan. BMW looks fantastic rear and front no doubt, but Jag is no worse either.

By: bmwfan

bmwfan — Tue, 28 Jul 2009 14:38:27 +0000

760i is the best f********* of the rest!!

By: kcsnayud

kcsnayud — Sun, 19 Jul 2009 03:14:36 +0000

to be honest, the xj is stunning, but its aiming at s class market, not 7 series. and s class is already best at whats it doing, so the 7 would cream it soooo badly.

If they say the xj is better than the 7, than #$#@#@@#$%@$#@#@#$!!!!!!!!!!!!!

By: Kels

Kels — Fri, 17 Jul 2009 22:21:20 +0000

A threat to the S Class? huh.. tell me you were laughing out loud when you wrote that… In case you didn’t know, even the 7 series is no threat to S class!

By: Kels

Kels — Fri, 17 Jul 2009 22:18:29 +0000

My God, the Jag interior is on point.. but f*ck it, the 7 series would kill it!

By: BmwM5Fan

BmwM5Fan — Tue, 14 Jul 2009 19:28:24 +0000

btw another fact that most of u would agree, that if the man, who already before had a bmw, and he is trying to choose between these 2 cars, he will choose a bmw again, its sort of a passion for a bmw owner, he gets what he expects from the car.

By: John Brooks

John Brooks — Tue, 14 Jul 2009 07:20:24 +0000

The new Jag looks like a Volvo at the front and a Bentley at the rear.The sides are plain like the Audi A8.The roofline over the rear door is so low that it rules itself out of the chauffeur driven market.This car would lend itself to being a two door coupe with its sloping roofline.The interior is tacky with too many Jap stlye lights.

By: Giom

Giom — Tue, 14 Jul 2009 06:02:53 +0000

Naturally this XJ will take a few 7 sales, but hardly knowticable to anybody. The reason I say this is that it will strike a chord with some 7 series drivers – enough for them to say, “Wow, I’ve got to have that car!”

But I agree with most of the above statements, it will more likely take sales from the other marques. I spent some time with the 7 this weekend, and I’m just so totally in love with that car, because it is so well thought out, so perfectly put together and it oozes emotion.

I also had a look at the new MB E class. I have to admit that in the flesh the car looks a whole lot better than on photos, but it doesn’t speak to my emotion. But allready this XJ has a lot of emotional qualities going for it, we’re all familiar with the love or hate emotions from recent BMWs, and it gets people talking. And talking about a new car is what brings it into the spot light. So, by copying BMW strategy rather than design, they will get good sales with it.

By: Gord

Gord — Mon, 13 Jul 2009 20:35:41 +0000

Well compared to the old XJ this one looks pretty good.

By: Rad Dockery

Rad Dockery — Mon, 13 Jul 2009 20:00:54 +0000

Pretty slick, well at least to me…

http://www.youtube.com/watch?v=NDmYodXF68g

By: Rad Dockery

Rad Dockery — Mon, 13 Jul 2009 19:38:07 +0000

Jag has more technology toys. The average Bimmer driver from what I have seen is more interested in the ride with driving technology.

Like I said, the new entrant into the high end segment is where the battle line will be. The XJ will make its mark there I think. As for the rear, I saw a video of clip of it in motion and its fine to me.

I prefer the 7 series exterior, prefer the XJ’s interior.

By: Gil

Gil — Mon, 13 Jul 2009 18:42:51 +0000

Different target market, I think. Not competitors per-se. Each appeals to its own followers. Buy one of each! :)

By: Nikolaos Antonellos

Nikolaos Antonellos — Mon, 13 Jul 2009 18:05:09 +0000

The rear end is just Ugly! Maybe some of the Jag customers will prefer the less radical and more Elegant 7 series… The BMW 7 Series also has a number of interesting Technologies; Active cruise control, Night Vision, All wheel steering, sideview cameras etc. As far as Dynamics i Believe the BMW will be Better…