Comments on: Marketing 101 : How would you market a BMW?

By: Babken

Babken — Fri, 16 Oct 2009 16:15:10 +0000

What a wonderful-looking car. Unsurpassed design. I wish BMW made such a car. If 7 Series had such an exterior, it would finally destroy the s-class.

By: Maria Teresa Quirke Arrau

Maria Teresa Quirke Arrau — Tue, 14 Jul 2009 21:33:23 +0000

They are amazing, don`t need a lot of words.

By: LBOOGY

LBOOGY — Tue, 14 Jul 2009 18:56:22 +0000

My theme would be simple, The scene would open up with the camera moving towards the CS and then, all of the sudden, the car would start rocking!, ?. The camera than moves inside revealing me having sex with Halle Berry. Then it would close saying, “LBoogy The Ultimate F!@#%^* Machine! Now thats marketing!!!!

By: bmw

bmw — Tue, 14 Jul 2009 18:34:35 +0000

Who hear remembers the Hire series from BMW that was extreme probably the best marketing scheme ever

By: viper

viper — Tue, 14 Jul 2009 15:38:11 +0000

it will not , trust me , bmw wont come up with a 4 door coupe for at least 4 four more years , by that time u will see third generation MB CLS and second facelifted generation A7…..

By: MiguelBM

MiguelBM — Mon, 13 Jul 2009 09:36:16 +0000

Do this BMW its beautiful!!
It´s a Audi A7 com competitor? And if it is will crash the A7

By: Philmoney

Philmoney — Mon, 13 Jul 2009 01:20:36 +0000

Starts out with a E23 745i Turbo flying down the Autobahn. 80′s electronica (or hell, the Scorpions) blasting. As it exits, the skin peels away and turns into an E32 750i pulling through Los Angeles and arriving at a fancy restaurant. Now there’s ritzy, classical music playing.

A wealthy-looking older gentleman gets out. He hands his keys to the young valet. Valet smiles and gets in. As he pulls away, camera sits low on the street, skin sheds to reveal the E38 with the shards of old car still there in front of the camera. Manson is on the radio.

Valet pulls into a parking garage and as he does so the skin sheds again and the E65 pulls out. As the camera turns to follow it we are in Moscow as it starts to snow. The E65 pulls over near a loud, thumping club, techno playing, and as a Mafioso guy gets out the camera pulls inside. The door clicks and as it starts to drive away the skin peels off again.

Now there’s modern music playing, something reserved. We see it from the outside and it is the new F01 driving through the streets of Munich. It pulls into the BMW headquarters and through some shadows the car transforms one last time, now into the CS. The lines of the car flash with electricity, highlighting certain points of the car as designers walk around it.

As the camera flashes around the car, the number 7 and the letters CS sizzle across the screen, and we see the 7 begin to change into the letters, then they lock in. The result is the badge of the new car, chrome on a black background: CS.

By: Gord

Gord — Mon, 13 Jul 2009 00:08:38 +0000

My little film would start off with a premiere event where everybody is arriving in CS’s (blacked out of course).

At the event the BMW CS is in the dark, lights carefully roll over to expose different parts, and when the car is visible, the camera zooms into the kindey grille and then zooms out.

When it zooms out the CS is driving on a high mountain road where its engine is heard.

Then the screen slowly changes to an urban scene where the CS is cruising around.

Then the screen again slowly changes to a nature with a little waterfall and some animals, where the CS is slowly driving through (on a road of course).

The the screen again slowly changes to a highway, and follows the CS’ path. The CS goes off an exit ramp and into the city. The CS’ then drives to the premiere event’s location, and enters it where it joins the first CS.