Comments on: BMW Marketing Campaign: “The Story Of Joy” http://www.bmwblog.com/2009/06/19/bmw-marketing-campaign-the-story-of-joy/ BMW News, Reviews, Test Drives, Photos And Videos Mon, 13 Feb 2012 15:30:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: BMWBLOG to Interview Jack Pitney, VP of Marketing BMW NA – Submit Your Questions About The Joy Campaign http://www.bmwblog.com/2009/06/19/bmw-marketing-campaign-the-story-of-joy/#comment-198086 BMWBLOG to Interview Jack Pitney, VP of Marketing BMW NA – Submit Your Questions About The Joy Campaign Sat, 13 Mar 2010 04:59:50 +0000 http://www.bmwblog.com/?p=15805#comment-198086 [...] “Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate Driving Machine”, one of the most powerful and iconic marketing taglines in the automotive industry. With the launch of their newest products, BMW 1 Series, X1 and the redesigned Z4, the marketing campaigns seemed to have steered from its core branding towards the “Joy” element, and its derivatives: “Expression of Joy”, “Joy is Boundless”, “Joy is Racing” or “Story of Joy”. [...] [...] “Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate Driving Machine”, one of the most powerful and iconic marketing taglines in the automotive industry. With the launch of their newest products, BMW 1 Series, X1 and the redesigned Z4, the marketing campaigns seemed to have steered from its core branding towards the “Joy” element, and its derivatives: “Expression of Joy”, “Joy is Boundless”, “Joy is Racing” or “Story of Joy”. [...]

]]> By: Francois http://www.bmwblog.com/2009/06/19/bmw-marketing-campaign-the-story-of-joy/#comment-170054 Francois Sun, 22 Nov 2009 17:45:18 +0000 http://www.bmwblog.com/?p=15805#comment-170054 I wonder how Joy = 1. Crappy dealer service 2. Unreliable vehicles 3. 55% depreciation in two years I wonder how Joy =
1. Crappy dealer service
2. Unreliable vehicles
3. 55% depreciation in two years

]]> By: 2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1! http://www.bmwblog.com/2009/06/19/bmw-marketing-campaign-the-story-of-joy/#comment-165591 2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1! Fri, 06 Nov 2009 17:28:44 +0000 http://www.bmwblog.com/?p=15805#comment-165591 [...] Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, [...] [...] Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, [...]

]]> By: Blogger123 http://www.bmwblog.com/2009/06/19/bmw-marketing-campaign-the-story-of-joy/#comment-152840 Blogger123 Wed, 16 Sep 2009 16:47:59 +0000 http://www.bmwblog.com/?p=15805#comment-152840 They are copying Honda's marketing strategy but its no way on par with Honda They are copying Honda’s marketing strategy but its no way on par with Honda

]]> By: Dictionary Definition: Joy=BMW http://www.bmwblog.com/2009/06/19/bmw-marketing-campaign-the-story-of-joy/#comment-149414 Dictionary Definition: Joy=BMW Fri, 04 Sep 2009 06:39:52 +0000 http://www.bmwblog.com/?p=15805#comment-149414 [...] the “Joy is BMW” campaign, a new design project has emerged. BMW Romania decided to launch a 2D/3D design [...] [...] the “Joy is BMW” campaign, a new design project has emerged. BMW Romania decided to launch a 2D/3D design [...]

]]> By: Tine http://www.bmwblog.com/2009/06/19/bmw-marketing-campaign-the-story-of-joy/#comment-133313 Tine Sat, 20 Jun 2009 14:40:41 +0000 http://www.bmwblog.com/?p=15805#comment-133313 Actually, the first "Joy" themed campaign was the 1er Hatch campaign: "Principle of Joy". ;) Actually, the first “Joy” themed campaign was the 1er Hatch campaign: “Principle of Joy”.

;)

]]> By: jon H http://www.bmwblog.com/2009/06/19/bmw-marketing-campaign-the-story-of-joy/#comment-133230 jon H Fri, 19 Jun 2009 19:46:04 +0000 http://www.bmwblog.com/?p=15805#comment-133230 i love love love love how much the new z4 look like the shape of the 507. every time a sketch a profile view of a car it ends up having those long swoopy roadster lines. i love love love love how much the new z4 look like the shape of the 507. every time a sketch a profile view of a car it ends up having those long swoopy roadster lines.

]]> By: Gil http://www.bmwblog.com/2009/06/19/bmw-marketing-campaign-the-story-of-joy/#comment-133215 Gil Fri, 19 Jun 2009 17:41:29 +0000 http://www.bmwblog.com/?p=15805#comment-133215 pretty slick. pretty slick.

]]> By: shinseiki http://www.bmwblog.com/2009/06/19/bmw-marketing-campaign-the-story-of-joy/#comment-133192 shinseiki Fri, 19 Jun 2009 13:52:06 +0000 http://www.bmwblog.com/?p=15805#comment-133192 great!!!! great!!!!

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