A bit out of topic here, but since we cover anything and everything about the BMW brand, we figured we’ll share with you that the popular TV Show “Mad Men” which airs on AMC has signed up BMW as being the single sponsor of its third season.
The new series will start on August 16 and it runs with limited commercial interruption. This marks a return engagement for BMW, which kicked off last season’s premiere of the series with a flight of on-air and online promotions.
BMW’s on-screen exposure during the third-season premiere will be similar to that of a year ago. The centerpiece of the last season’s buy was an interview with former Ammirati & Puris chairman and CEO Martin Puris, in which he revealed the genesis of the “Ultimate Driving Machine” slogan.
BMW spent $150 million in measured media in the U.S. last year. Universal McCann is the agency of record for BMW, having won out over the incumbent, Omnicom Group’s GSD&M Idea City, two weeks ago. GSD&M remains the lead national creative agency for the automaker.
Since debuting two summers ago, Mad Men has become one of the most celebrated drama series on television. The series won the Golden Globe for Best Television Series-Drama in 2007 and 2008, and landed basic-cable’s first Emmy for Outstanding Drama.
So, we’re looking forward to more national TV coverage for BMW, after the Expression of Joy documentary on Discovery and the daily TV spots we’ve seen on Chicago local TV stations recently.