Gino
at:
premiermuzik@videotron.ca

They’re image cars. They’re technological test beds. They’re a lot of things, but profitable sure as hell isn’t one of them.

With that being said, I would absolutely fornicate with the car in the rendering above.

“Where’s Lee?”

“Oh, he’s humping that car again. Give him 2 minutes; he should be finished.”

for NOAH

Well done man i like this sexy and agressive design

Think about it. But I gotta twell you, I would bought it for sure :)

Agree with all of you who say that making competitor for R8 would be a waste of money and time. I prefer a scenario in which they improve upcoming M6 in such a way that it would be close to R8 V10 on the track. Taking under consideration how M3 e92 was good in comparision with R8 V8, it’s possible that it will be similar with R8 V10 vs upcoming M6. I expect a lot of upcoming M5 and M6.

And for the halo car question, maybe I am obsessed with technology and spotiveness, but R8 V8 is exciting look car which on the other hand exposes Audi on ridicule, bacause it was supposed to be supercar aiming on Ferrari, Lambo and so on, which was driving in the same class as M3 e92. I’m not sure whether I can make sense of halo car for myself. Maybe it makes one convince that Audi’s car are good cars, but if I want to spend my money on coupe with 3.0 litre engine, I simply go and test each interesting proposition and always it comes out that BMW is overall the best car.

My suggestion to the designer is to tweak this rendering so that it matches the design elements being adopted on the new models.

Great job in any case though!

BMW doesn’t have that problem, and doesn’t need to prove it´s sportiness. In fact the problem BMW have its that the brand it´s some time associated with people obsessed with sportiness and technology, and of course, with yuppies. BMW tried to change that perception with the advertising campaign “A company of ideas” The communication in these ads were different from the company’s communications in the past as the new ads downplayed BMW’s performance and strived to project its design prowess, independence, and corporate culture that fostered innovation – promoting BMW as a “company of ideas.” In doing so, the company wanted to take their brand beyond its traditional association with sportiness and yuppies, and attract a wider section of luxury car buyers in the US.

So, you see here to companies taking different marketing directions. They do what its necessary for each brand. BMW probe that all the investment is Efficient Dynamics was the right bet, and making right now a car like the R8 will be unnecessary and inconsistent with its marketing efforts. For a brand so well crafted like BMW, consistency and coherence are very important.

Any way, I like the design of this concept.

pd: sorry for my english!

It may be that such a car doesn’t complement their manufacturing capabilities or engineering portfolio. A mid-engined car might mean very different things for drivetrain and suspension, if they wanted to go that way.

Or maybe bmw feels that they’ve already accomplished an R8 competitor on a performance basis, if not that sort of exotic sexiness.