Scott27 from GCZ, a BMW marketing representative released some new info on the next generation 2012 BMW 1 Series. We decided to post it in exactly the same format he did, without any further additions.
But we would like to tell you that we can’t really confirm all the information posted in there, other than a few future 1 Series models we have heard about from other sources as well. Historically, he has been releasing useful information, rather than diversions…..
So, let’s see what BMW has in the pipe for us and pay attention to this exciting part at the end:
“The BMW 1er -BMW performance Concept is something similar to the BMW M3 CSL – more advantage of lightweight materials and specific options aimed at the enthusiast.
Although there will be a similar option for the M3 Coupe including Matt finishes as Glacier Silver , Matt Black and Clay White.”
And the possible new model we talked about yesterday: BMW Y1.
Definitive. Tradition , Sporting and for every Lifestyle.
The BMW 1er.
I am giving you a preview of the finshed article regarding the next generation 1er model , which will go into detail over the new Cost efficient modular platform that will be found under each variant.
I would like to stress this is not the old VW way where very car just shared the same platform without anything to differentate the actual car.
Why BMW will continue to lead the direction of premium small cars.
How the 1er will grow without compromise to weight , efficiency or handling? How a range of engines will continue to offer the best efficiency , performance in the compact class.
And why BMW are wanting to experiment in the segment that will grow larger with new exciting concepts for every level of driver.
And when the curtain goes down , the audience erupts for an encore.
The Backbone : The new modular Chassis.
Efficient Dynamics : Why the BMW 1er will spearhead the first premium line up in the compact segment to offer a hybrid drivetrain for each variant.
Efficient Dynamics Prt 2 : Pioneer to Leader – The first generation of 1er brought many efficient technologies to the compact segment .
The second generation will also bring new options and technology that will be seen across the whole BMW portfolio.
Putting it altogether : How the new 1er will resist the usual jump in weight by using lightweight materials and sophisticated bonding techniques.
Efficiency to Performance : Excitement for enthusiasts at every level.
The Traditional Portfolio .
BMW 1er Active Hybrid .
BMW 1er Sporthatch.
The Sporting Portfolio.
BMW 1er Coupe
BMW 1er Cabrio.
BMW 1er SuperSports.
BMW Z2 Coupe.
The Lifestyle Portfolio.
BMW 1er Gran Turismo.
The Final Curtain : BMW 135i (E82) Lightweight BMW Performance Concept ., (Lightweight materials , 2 matt paint options)
What the current climate has taught us is that many customers are looking to downsize and we have seen in this time 5er customers becoming 3er customers and 3er customers becoming 1er customers.
Since the introduction of the 1er and the two year cool off stage to see if it binds success before expanding the range. We have learned especially now that people will pay for premium small cars a lesson we learned with MINI and now something we are learning with the BMW 1er.
The 1er was a very different direction for BMW had the Rover experiment succeeded we would never of had the 1er. Now with expansion the Coupe , Sporthatch and Cabrio have expanded BMW sales in many markets.
With the next generation which begins with the BMW X1 we are looking at expanding the range of 1er models as many customers who will return to BMW might take advantage of something smaller , more efficient but with the same level of luxury.
The list regards some concepts that are undertaken as competition exercises that have made it to the final stage , Although some ideas might not happen , it shows the commitment BMW have to making the 1er one of the key profit making models for the BMW Group.
The BMW 1er -BMW performance Concept is something similar to the BMW M3 CSL – more advantage of lightweight materials and specific options aimed at the enthusiast.
Although there will be a similar option for the M3 Coupe including Matt finishes as Glacier Silver , Matt Black and Clay White. But do not think of them as CSL’s.