For the third month in a row, BMW has outsold Lexus taking the top seller position of luxury vehicles in the United States. Despite the 28% drop from a year earlier, BMW has sold a total of 18,383 vehicles, in contrast with Lexus who reported 16,922 vehicles sold, almost 36% lower sales compared to last year.
The total vehicles sold by in the U.S. this year is 76,819, over 3,000 more cars than Lexus has sold so far. The achievement is even more impress since Lexus has been a leader of the luxury vehicles market for the past nine years. Back in 2000, Lexus took away the first position from the Mercedes-Benz.
Looking at the classic competitors, we see that Mercedes-Benz had a 31% percent decline in sales for the month of May, with a total of 15,134 vehicles sold last month. Overall Daimler’s sales were down 33%, still short of BMW Group’s 28%. (MINI brand included).
Audi, considered by many the most important BMW competitor, achieved an 8.8% share of U.S. imported luxury vehicle sales in May. Audi sold 7,503 units in May overall.
And Acura was down also, a significant dropped compared to last year, 36% down and 9,469 vehicles sold. Infiniti did just a bit worse, 38% drop or 6,496 cars sold.
Overall, another bad month for most of the automakers, with very few showing signs of revival.[Source: Bloomberg | Photo Credit: CarAdvice Australia ]