BMW Group sales in the U.S. have improved compared to the previous month. In May, BMW North America reported that overall sales across their MINI and BMW models was down 27.7%, a 10% improvement over last month.
This represents the best month for BMW this year and something to look forward while entering the summer. At the same time, BMW announced that the high-volume seller 3 Series hit two million units sold since the launch of the first 3 Series (320i) in November 1976.
We also applaud BMW for becoming more interactive in the social media field with the introduction of an Youtube channel where Rich Brekus, General Manager – New Car Sales BMW Brand, BMW of North America, delivers their monthly report.
Full Press Release and video below
Overall sales (BMW and MINI) down 27.7 percent in May
– BMW brand reported best month so far this year
– BMW 3 Series hits two million milestone since its introduction in the US in 1976
Woodcliff Lake, NJ – June 2, 2009… The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 22,993 vehicles, a decrease of 27.7 percent from the 31,781 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 93,599 vehicles, down 29 percent, compared to 131,758 vehicles sold in the same period a year ago.
BMW Brand Sales
With 18,383 vehicles sold, the BMW brand reported its best month so far this year. Compared to the 25,469 vehicles reported in the same month a year ago, this is a decrease of 27.8 percent. Year-to-date, BMW brand sales were down 30.5 percent to 76,819 vehicles compared to 110,569 vehicles sold in the same period of 2008.
“This month, the Northeast and Midwest showed signs of buyers’ interest and that’s a positive aspect for the entire premium market,” said Jim O’Donnell, President of BMW of North America, LLC. “As we have been seeing all year, customers remain cautious, and when they shop for premium products they are buying brands that have a history of value, dependability and enduring quality. This has helped sales in our core 3 Series, 5 Series and X5 range.”
The company’s Ultimate Service including the four-year, no cost maintenance program combined with one of the highest residual values in the industry further contributes to BMW being a safe and secure purchase in this environment.
In May, the BMW 3 Series reached an important milestone in the U.S. with over two million units sold since the launch of the first 3 Series (320i) in November 1976. The BMW 3 Series has remained the unrivaled benchmark in the premium segment for more than 30 years.
Click to see additional video commentary by Rich Brekus, General Manager – New Car Sales, BMW of North America, LLC regarding BMW’s sales performance in May.
BMW Certified Pre-Owned (CPO)
Sales of BMW’s Certified Pre-Owned vehicles are up 8.3 percent, to 10,410 CPO vehicles versus 9,616 vehicles reported last May 2008. Year-to-date, CPO sales are up 9.8 percent, to 48,410 over the 44,077 reported in the same period of 2008. Since the beginning of the year, BMW has seen a strong performance of its certified used car business with May being the second best month in the history of the CPO program.
MINI Brand Sales
MINI USA reported sales of 4,610 automobiles, down 27 percent from the 6,312 cars sold in May 2008. Year-to-date, MINI USA also reported sales of 16,780 automobiles, a decrease of 20.8 percent, compared to the 21,189 cars reported in May 2008.
“In May, the small car market continued to be soft due to restraint in new car purchases and gas prices that are around 40 percent lower than a year ago,” said Jim McDowell, Vice President of MINI USA. “Nonetheless, once again last month, MINI sales improved over the previous month and we continued to outperform the segment by a wide margin.”