Comments on: BMW X1: Spread the joy http://www.bmwblog.com/2009/05/20/bmw-x1-spread-the-joy/ News And Rumors Covering The Auto Industry Fri, 19 Mar 2010 00:49:22 +0200 http://wordpress.org/?v=2.8.4 hourly 1 By: BMW X1 online campaign and BMWBLOG is featured in it http://www.bmwblog.com/2009/05/20/bmw-x1-spread-the-joy/comment-page-1/#comment-148920 BMW X1 online campaign and BMWBLOG is featured in it Wed, 02 Sep 2009 16:29:35 +0000 http://www.bmwblog.com/?p=13892#comment-148920 [...] The X1 campaign was developed by GSD&M Idea City which become the lead global agency of creative for BMW brand advertising communications. The first task for GSD&M was the development of a new global communication campaign focused on the “Joy” theme. [...] [...] The X1 campaign was developed by GSD&M Idea City which become the lead global agency of creative for BMW brand advertising communications. The first task for GSD&M was the development of a new global communication campaign focused on the “Joy” theme. [...]

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]]> By: Jag http://www.bmwblog.com/2009/05/20/bmw-x1-spread-the-joy/comment-page-1/#comment-127596 Jag Thu, 21 May 2009 02:57:08 +0000 http://www.bmwblog.com/?p=13892#comment-127596 @<a href="#comment-127506" rel="nofollow">AlexD</a>: "...are you really that dry in your sense of humor?? -> to me you've got no sense of humor at all. stop those criticisms. as the campaign said: "joy is what you made of it". you don't want joy, it's ok. but do not force others to be boring like you. @AlexD: “…are you really that dry in your sense of humor?? -> to me you’ve got no sense of humor at all. stop those criticisms. as the campaign said: “joy is what you made of it”. you don’t want joy, it’s ok. but do not force others to be boring like you.

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]]> By: Gil http://www.bmwblog.com/2009/05/20/bmw-x1-spread-the-joy/comment-page-1/#comment-127512 Gil Wed, 20 May 2009 20:10:14 +0000 http://www.bmwblog.com/?p=13892#comment-127512 LOL..... clever little website. I, for one, like it and got a laugh out of it. LOL….. clever little website.
I, for one, like it and got a laugh out of it.

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]]> By: Horatiu B. http://www.bmwblog.com/2009/05/20/bmw-x1-spread-the-joy/comment-page-1/#comment-127508 Horatiu B. Wed, 20 May 2009 19:22:57 +0000 http://www.bmwblog.com/?p=13892#comment-127508 @<a href="#comment-127506" rel="nofollow">AlexD</a>: If you would have read our blog for some while, you would notice that we are very objective and when needed, we criticize as well. We have no interest to overhype any product. And maybe this is just my personal idea or maybe I have a dry sense of humor....We will never get everyone to agree on a subject, too many variables to take into consideration. And this one is funny http://www.youtube.com/watch?v=AQI9jnsBy1A @AlexD: If you would have read our blog for some while, you would notice that we are very objective and when needed, we criticize as well. We have no interest to overhype any product. And maybe this is just my personal idea or maybe I have a dry sense of humor….We will never get everyone to agree on a subject, too many variables to take into consideration.

And this one is funny http://www.youtube.com/watch?v=AQI9jnsBy1A

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]]> By: AlexD http://www.bmwblog.com/2009/05/20/bmw-x1-spread-the-joy/comment-page-1/#comment-127506 AlexD Wed, 20 May 2009 19:16:03 +0000 http://www.bmwblog.com/?p=13892#comment-127506 I commend you for restoring my comment! As for an example of successful campaigns? I can name about 1,000,000, where do I begin? The Snickers billboard campaign in NYC and a few other cities is one that has shown huge gains. In terms of cars, the Lexus advertisements featuring the precision of the cars engineering via that famous metal ball. In terms of online buzz / viral marketing there is the Honda advertisement using all different parts of a Honda to create an alive kinetic process. All those advertisements make you think twice about the product at hand, instead of make you think "why am I watching this". Just because this is alternative and different, don't fall into mental lazyness and accept this as something "progressive" or "thinking outside the box" or any other nonsense. This is amateur advertising that does nothing to promote the product or make you think about the product. And yes I do understand what they are trying to say with the ads. These ads aren't very complex and I think most people understand perfectly what they are saying. The problem is that I know what the car is and which market niche it is supposed to fill, so advertising to someone like me is stupid. The people who BMW needs to sell this car to will see these ads through some online buzz, will think its stupid, move on and not give a second thought as to what is hiding behind the ad. BMW has to rethink who they have working for them on these horrible campaigns. Amateurs. Not to be offensive, but did you honestly find any of the videos funny? Are you saying that just to kiss some BMW marketers ass, or are you really that dry in your sense of humor? These ads accomplish nothing. I commend you for restoring my comment!

As for an example of successful campaigns? I can name about 1,000,000, where do I begin? The Snickers billboard campaign in NYC and a few other cities is one that has shown huge gains. In terms of cars, the Lexus advertisements featuring the precision of the cars engineering via that famous metal ball. In terms of online buzz / viral marketing there is the Honda advertisement using all different parts of a Honda to create an alive kinetic process. All those advertisements make you think twice about the product at hand, instead of make you think “why am I watching this”. Just because this is alternative and different, don’t fall into mental lazyness and accept this as something “progressive” or “thinking outside the box” or any other nonsense.

This is amateur advertising that does nothing to promote the product or make you think about the product.

And yes I do understand what they are trying to say with the ads. These ads aren’t very complex and I think most people understand perfectly what they are saying. The problem is that I know what the car is and which market niche it is supposed to fill, so advertising to someone like me is stupid. The people who BMW needs to sell this car to will see these ads through some online buzz, will think its stupid, move on and not give a second thought as to what is hiding behind the ad.

BMW has to rethink who they have working for them on these horrible campaigns. Amateurs. Not to be offensive, but did you honestly find any of the videos funny? Are you saying that just to kiss some BMW marketers ass, or are you really that dry in your sense of humor? These ads accomplish nothing.

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]]> By: Horatiu B. http://www.bmwblog.com/2009/05/20/bmw-x1-spread-the-joy/comment-page-1/#comment-127504 Horatiu B. Wed, 20 May 2009 18:08:12 +0000 http://www.bmwblog.com/?p=13892#comment-127504 @AlexD, personal opinion Alex. Some people believe campaigns are to stimulate creativity and engage people. Do they make sense to everyone? Probably not, but some of them are quite funny and entertaining. Give me an example of a campaign that you think it was successful, it would be interesting to see how they compare. @AlexD, personal opinion Alex. Some people believe campaigns are to stimulate creativity and engage people. Do they make sense to everyone? Probably not, but some of them are quite funny and entertaining.

Give me an example of a campaign that you think it was successful, it would be interesting to see how they compare.

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]]> By: Horatiu B. http://www.bmwblog.com/2009/05/20/bmw-x1-spread-the-joy/comment-page-1/#comment-127503 Horatiu B. Wed, 20 May 2009 18:03:15 +0000 http://www.bmwblog.com/?p=13892#comment-127503 @AlexD, it was not...I'll check the filter now. @AlexD, it was not…I’ll check the filter now.

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]]> By: AlexD http://www.bmwblog.com/2009/05/20/bmw-x1-spread-the-joy/comment-page-1/#comment-127500 AlexD Wed, 20 May 2009 17:57:48 +0000 http://www.bmwblog.com/?p=13892#comment-127500 why was my comment deleted why was my comment deleted

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]]> By: AlexD http://www.bmwblog.com/2009/05/20/bmw-x1-spread-the-joy/comment-page-1/#comment-127498 AlexD Wed, 20 May 2009 17:52:27 +0000 http://www.bmwblog.com/?p=13892#comment-127498 Well what can I say but that is by far the worst marketing campaign I've ever seen since the Infiniti waterfalls marketing campaign. If this wasn't on the bmw.com website itself I would never know what it was for and its boring as hell, so theres nothing that would make me try to find out what was behind this. These are the very basics of marketing. I'm honestly shocked that BMW would have such amateurs running the show for the X1. Maybee someone tricked them into thinking this was 'viral' online marketing. Its a shame, because BMW has had some stellar campaigns in the past. I am interesting in finding out which sham of a company is doing the marketing on this company. On the flipside the X1 looks like garbage anyways, so it might not matter much either way. BMW has been on a downward angle for a few years now Well what can I say but that is by far the worst marketing campaign I’ve ever seen since the Infiniti waterfalls marketing campaign. If this wasn’t on the bmw.com website itself I would never know what it was for and its boring as hell, so theres nothing that would make me try to find out what was behind this. These are the very basics of marketing. I’m honestly shocked that BMW would have such amateurs running the show for the X1. Maybee someone tricked them into thinking this was ‘viral’ online marketing. Its a shame, because BMW has had some stellar campaigns in the past. I am interesting in finding out which sham of a company is doing the marketing on this company.

On the flipside the X1 looks like garbage anyways, so it might not matter much either way. BMW has been on a downward angle for a few years now

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