Well, since we’re on the BMW creative marketing subject and the idea of viral videos, we have a new one for you. As they announced nearly two weeks ago during the Z4 Roadster media launch, BMW is stepping up their efforts in promoting the new Z4, online and offline.
Patrick McKenna, Manager BMW Marketing and Communication, mentioned at the time about the multiple online and TV campaigns that will start shortly, from homepages takeover on MSN and Yahoo, to TV ads and a documentary on Discovery HD Theater.
If you’re a loyal reader of our blog or follow the BMW news, we have no doubt that you’re familiar by now with the phrase “Expression of Joy”, the catchy marketing slogan chosen by BMW for the new Z4 Roadster. So, continuing down the same path of painting dynamics, BMW took to the streets of London with a massive BMW Z4 Augmented Reality symbol, a laptop and a webcam.
The result?
