Mercedes E-Class Coupe: New competition for the BMW 3 Series Coupe?

Others | May 5th, 2009 by 29
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It is quite interesting when a large German manufacturer decides to stop competing with the popular midsize-coupes in the premium-segment. Are Audi A5 and BMW …

It is quite interesting when a large German manufacturer decides to stop competing with the popular midsize-coupes in the premium-segment. Are Audi A5 and BMW 3 Series Coupe suddenly share this market among themselves? Is Mercedes really interesting in only watching the game between the two without their own competitor?

If we believe the new nomenclature from Stuttgart then the answer is YES, the E-Class so it seems to have moved away from this market, especially since historically, any models carrying the E-Class badge, have always been directly competing with the 5 Series.

But a big question arises: Is the new E-Class Coupe the successor of the old C-Class based CLK, of course at a much higher price, or is it simply a model derived from the E-Class line dominating a new market?

Mercedes E Class Coupe: New competition for the BMW 3 Series Coupe?

Well, let’s see where Mercedes stands on this and take a look at some numbers below.

If we compare the wheelbase of the E-class Coupe with the C-Class sedan and the C-Class T-model with whom the E coupe allegedly has nothing in common, we start to wonder. Is it coincidence that the wheelbase in all three cases is exactly 2,760 mm? Possibly. The E-Class models however have a significantly longer wheelbase, 2,874 mm to be exact.

To go even further with the measurements, if we compare the entire exterior length, we find that the C-Class Sedan is about 12 centimeters shorter than the E-Class Coupe, but the coupe remains nearly 17 centimeters behind the E-Class Sedan. It is very common that the Coupe model is longer than the sedan it is derived from, we see the same thing in the BMW 3 Series as well.

Looking at the width of these cars, we notice that the C-Class Sedan is only ONE centimeter shy of the E-Class Coupe, but the E-Class Coupe is still a whole lot smaller than the E-Class Sedan – seven centimeters is very significant when it comes to the car’s width!

Comparing the Mercedes E-Class Coupe to its counterpart in the Audi line-up, the A5 and the BMW 3 Series Coupe, we determine that the E-Class Coupe is longer than both, but not by much. It is sitting somewhere between the 3er Coupe and the 6 Series Coupe.

Mercedes E Class Coupe: New competition for the BMW 3 Series Coupe? Mercedes E Class Coupe: New competition for the BMW 3 Series Coupe?

Mercedes claims that there are 60% common parts between E-Class Sedan and the Coupe version, but they don’t tell us how many of these parts can be found in the C-Class as well e.g engine, gearbox.

We believe it would be very interesting to get the percentage of common parts shared between the C-Class Sedan and E-Class Coupe, which could demonstrate even further our theory. We’re no Mercedes-Benz experts, but we strongly believe that there are plenty common parts between the two different models, putting the E-Class Coupe even more in the “minor C-Class league”.

Now let’s focus a little bit on pricing, I’m sure your heads are already spinning from all these measurements. In Europe, the Audi A5 and BMW 3 Series Coupe start at around 34,000 Euros, while the new E-Class Coupe is a whole 10,000 euros higher. A pretty significant difference we would say, don’t you agree?

But the general auto media is not interested in such details, instead, the current issue of the “Auto Straßenverkehr” compares the three cars with each other, simply telling us that the despite the higher price tag, the E-Class Coupe goes after the Audi A5 and especially after the very popular 3 Series Coupe.

But instead of telling their readers that the Merc is a bit too expensive for that segment, they do the exactly the opposite: they are complaining about the price difference between A4 / A5 and 3er sedan / Coupe. And to go even further, next they are praising Mercedes for the very small difference between E-Class Sedan and Coupe.

As long as you intentionally forget to tell your readers about the huge price difference between C-Class Sedan and E-Class Coupe, then it’s safe for everyone to assume that the new “E-Class” Coupe is probably closer to the C than to the E.

Of course, in the end everybody is free to compare any cars however they want to, but in this case, it seems to come to a personal opinion of what market the E-Class Coupe really belongs to.

But in this case one could really think that the only purpose of naming the new “CLK” as the “E-Class Coupe” instead, is the opportunity to sell it at a higher price tag. Since in the end, this is the an E-Class now.

At least by it’s name…

  • http://indianautosblog.com Shrawan Raja

    I don’t completely agree. The new E-Class is an all new car and a coupe based on it cannot be called anything else but a E-Class coupe.

  • http://www.BMWtoday.de Benny

    Well, exactly that is the question.
    Is the car really based on the E-Class? All the technical data speaks against it, they only adapted the looks.
    If you ask me, the E-class coupé is based on the C-class and Merc is only telling us it is based on the E so that they can ask a higher prize.

    • Erik

      I quite agree with you …

      • http://hifive.com jazz

        you’re 100% wrong. the class doesn’t include or even have options for even 1/3rd the features this car has. 20 way adjustable seats, heated and cooled, distronic plus, panoramic sun roof, direct injection engine, 12 speaker system, parktronic plus, lane assist, sleep assist, adaptable headlights, brake assist, blind spot assist…. all these features make this car an e-class, NOT a C-class. i suggest you do your research before tagging a company with a “greedy” title. You’re getting wat you pay for. This car haas more features than a audi s5 and bmw 335is and yet it is the smae price… and benz is always 3-5000$ more than its competition.

    • http://www.se-ida.com Apostolos

      it is based on C class but all the techs come from the E class so the price is somewhere in the middle

    • http://hifive.com asda

      d

  • http://www.themindofleoraj.blogspot.com sutheshkumar

    whether they base it on the E-Class or the C-Class, I think it is not the good looking, judging with the Merc new design language. The 3 is still better looking.

  • bmwe34

    theres still the regular e-class sedan which competes with the bmw 5 series, and theres this e-class coupe which is the successor from the clk

  • Jag

    what about the CLC? isn’t that the C-Class Coupe?

  • John

    I could barely read this article in such broken English! Also, I doubt much that the wheelbase is “2,760 meters”…..

  • cosmin

    @John-where is your broken English?2,760 meters=2760 cm…you can read like this two…point,……..,……meters.
    As you probably know Mercedes is a European builder and so it has the metric system

  • D solomon

    I think that Mercedes have ran out of creative measures in cars. The E-coupe is nice but the back end doesn’t fit the front. Continue the process to complete the car. BMW complete their cars and continue to lead. Mercedes does have technology but all their car stating to look a like reguardless of C, E, CL what-ever.

  • http://www.4ringblog.com Gragop

    @D solomon:

    Agreed on the looks, the whole Merc line-up is very uninspired and bland. Who cares how good their V8′s are when nobody wants to be seen driving their cars.

    Mercedes is rapidly losing touch with the luxury market as their cars just don’t seem to offer much in the way of driving pleasure plus interesting styling. Only one I’ve seen that I would like is the C63 AMG – but that’s it. The big rivalry is Audi and BMW now…sorry Mercedes.

  • http://PRND.Blogspot.com Anthony

    This is not Mercedes’ first attempt. With the CLK, they tried to associate it with the E-Class by using the same round-shaped headlights. Although it’s named as “C”LK, but some some consumers thought that they were purchasing a E-Class based Coupe, because they share the same round-shaped headlights.

  • http://www.4ringblog.com Gragop

    @Anthony: They bucked that trend with the 2nd gen. CLK though when it shared the outgoing C Class headlamps.

  • Brad

    I’m pretty sure the wheelbase is not 2760 m, not 2760 cm, but 2760 mm.

    2760 cm is 27 metres ;)

  • http://www.bmwblog.com Horatiu B.

    @Brad: :) Absolutely correct…We should stick to inches for now. Kidding…Thanks Brad….if we only didn’t post these numbers a million times before…

  • Gord

    Hmm, so we have naming issues eh ?

  • Tuesmq

    Car and Driver just had a review. Basically the car looks like E class, shares C class components, and drive like an E class. For these reasons, the price of the E class coupe is actually lower than the E sedan.

    Why would anyone want to purchase this? Those who like solid cars, the 2-dr look, and the 3-pt star. Everyone else should stick with the 3 series coupe or A5.

  • http://indianautosblog.com Shrawan Raja

    people would like to buy this for its looks, performance and technology. It’s a merc for pete’s sake! This is one of the most aerodynamically efficient cars. It’s also got a bucket load of technology and I love its looks. It’s sublime.

  • cosmin
  • http://www.bmwblog.com Horatiu B.

    @cosmin: So, it’s exactly what we believe it really is: a premium C-Class model :)

  • cosmin

    exactly……….yuppy
    great hoax from merc
    I can t wait the new 6

  • Anon

    @Anthony: You’re absolutely wrong, mate! The CLK does NOT share it’s headlamps with the outgoing C Class. There is a subtle, but distinct difference. The CLK headlamps have more “swept-back” appearance, giving it a more aggressive look. Compare them next time you see the two cars next to each other.

  • steve

    Whatever anyone thinks of the all new E coupe is only a personel view. I personelly don’t like German Toyota’s [BMW's] anyway. Its a damn nice car.

  • lokesh

    i am confused guys… do i go for E300 OR BMW 330.. any suggestions..

  • Saleem

    That A% is second to none in styling but cannot compare to bmw’s performance.

  • Saleem

    yet anyway

  • Lancashire bastard

    you’re a thick illiterate badly informed cunt

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