Shanghai Auto Show 2009: Audi Q7 Facelift – Should BMW worry?

Auto Shows | April 21st, 2009 by 10
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Shanghai Auto Show hosted the unveiling of the 2010 Audi Q7 facelifted version. Even though the makeover is not as profound as some might have …

Shanghai Auto Show hosted the unveiling of the 2010 Audi Q7 facelifted version. Even though the makeover is not as profound as some might have expected, there are still many exterior design elements that improve the look of Audi’s high-end SUV.

Since it’s nor an SAV or SAC, the Q7 is competing directly with both the X5 Sports Activity Vehicle, but also with the newer Sports Activity Coupe, the X6. From a standpoint of price, the Audi Q7 qualifies as a better buy for many consumers looking for a German engineered SUV without breaking the bank.

But what if money was no issue? Could the new facelifted Q7 pull ahead of the X5/X6 team?

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The facelift shows us a refreshed fascia with a new set of LEDs and a reworked single-frame grille with chrome accents. At the bottom, the redesigned bumper incorporates a set of fog-lamps, giving the overall front-end a more aggressive look.

Aggressive fender flares and LEDs nestled within the taillights are completing this minor exterior facelift. From my point of view, I find it interesting that Audi is using the same LED treatment across their line-up, but since I’m no expert in their design strategy, I will refrain from commenting.

Without getting into engine power or driving dynamics, and trying to be as objective as you can, do you think that the 2010 Audi Q7 could steal away from BMW’s customers?

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[Photos Courtesy of Autoblog and Worldcarfans ]

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