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BMW’s financing site “up2drive.com” partners up with Kelley Blue Book

News | April 18th, 2009 by 0

In one of the toughest economic climate ever seen in the U.S, BMW North America is looking to generate more revenue and establish new partnerships …

In one of the toughest economic climate ever seen in the U.S, BMW North America is looking to generate more revenue and establish new partnerships that could prove to be “golden” in these times.

Back in 2007, BMW has launched up2drive.com, an automotive financing website that features convenient loan services. BMWs financing site up2drive.com partners up with Kelley Blue Book
up2drive.com also offers car buying, selling and refinancing tips, all free of charge.
The launch of www.up2drive.com and the entry into the direct-to-consumer lending sales channel were part of BMW Financial Services’ strategy to expand its core business beyond the traditional role of a captive finance company in order to reach more consumers.

Today, BMW Financial Services on North America announced the exclusive partnership with the famous KellyBlue Book (kbb.com), one of the largest and most comprehensive automotive websites. Basically, KBB will integrate up2drive banners and links into their pages where potential customer researching the purchase and financing of a vehicle on kbb.com can access a direct link to up2drive.com.

“Working together with up2drive.com we can now provide our millions of vehicle shoppers with a simple and easy way to obtain new and used vehicle financing whether buying from a dealership or a private party,” said Damon Bennett, director, business development, Kelley Blue Book. “We strive to work with companies that allow vehicle shoppers to make informed decisions and connect them to their next vehicle and up2drive.com allows us to achieve that goal.”

We believe this is a great partnership for BMW and it gives them the opportunity to make the up2drive brand even more visible. So, if you’re looking for a new or used car loan, and even refinancing loans, then up2drive will give you competitive rates.

Press Release up2drive and Kelley Blue Book

Woodcliff Lake, NJ – April 17, 2009… BMW Group Financial Services of North America today announced that up2drive.com has been selected by Kelley Blue Book as its exclusive online lender for the kbb.com web site. Kelley Blue Book is a leading provider of automotive information including new car prices; car reviews and news; used car Blue Book(R) Values, auto classifieds along with car dealer information and locations.
An automotive financing Web site that features convenient loan services, up2drive.com is designed to empower consumers through every step of the car buying, refinancing and selling process. Launched in the fall of 2007, up2drive.com is a direct-to-consumer lending business unit of BMW Group Financial Services that is backed by the same award-winning customer service that provides automotive loans to BMW Group customers in the U.S.

Qualifying potential buyers researching the purchase and financing of a vehicle on kbb.com can access a direct link to up2drive.com, where they easily can apply and be approved for a loan. Once approved, buyers can use up2drive.com’s unique loan process, the drive check™, to negotiate with private sellers or auto dealers as if they have cash on hand – saving them valuable time and money.

“Together with kbb.com, we can now provide a new group of automotive shoppers with a convenient way to research financing options with up2drive.com,” said Fred Isele, President of up2drive.com.

One of the few companies specializing in direct-to-consumer automotive financing, up2drive.com offers competitive rates, award-winning service, and time-saving tools.


For more information about up2drive.com, please visit: www.up2drive.com

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