Hyundai Equus: Automaker’s shot at the BMW 7-Series

7-series | April 16th, 2009 by 16

New York Auto Show hosted the North American debut of the latest high-end luxury car coming out of Korea: the Hyundai EQUUS. With a price …

New York Auto Show hosted the North American debut of the latest high-end luxury car coming out of Korea: the Hyundai EQUUS.

With a price tag starting at $96,000, Hyundai EQUUS was designed to take on the high-end auto luxury market represented by BMW 7 Series, Mercedes-Benz S-Class or the Lexus LS.

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A few years back, none of us could have imagined that the low-cost Korean automaker will “dare” to take on the “big boys”, but that time has come and their flagship Hyundai EQUUS. is ready to challenge the competition. At this time, the car is only available in Korea with plans to expand sales in the Middle East and China.

The rumor around the NYC Auto Show was that Hyundai is testing the market and the consumers’ reaction and within two-three years, the Equus might make it to the States.

The EQUUS comes with a choice of two gasoline engines, the 3.8 liter V6 Lambda or the 4.6 liter V8 Tau. The Lambda pumps out 285 horsepower while the Tau is good for 360 horsepower. An extended wheelbase version of the EQUUS with a 5.0 liter engine and 420 horsepower will be offered later this year.

As expected from a luxury car, the EQUUS gets an 8 speed automatic transmission, Lane Departure Warning System, Electronic Parking Brake, Smart Cruise Control, Vehicle Stability Management System and Pre-Safety Seatbelt System.

In comparison, the BMW 7 Series offers both diesel and gasoline choices. The 730d is powered by a 3.0-liter straight six cylinder diesel engine producing 245 horsepower. The 740 models feature the upgraded six-cylinder twin-turbo engine which outputs 326 horsepower. Moving up in the class, the 750i and Li come equipped with the V8 4.4-liter engine, twin-turbo technology and produces 407 horsepower.

The recently announced BMW 760Li is powered by a completely new 6.0-liter V12 all-aluminum engine with Twin-Turbo Technology, 544 horsepower.

Even though we, along with most of the media, do not consider the Hyundai EQUUS to be YET in the same class as its classic competitors (BMW, Mercedes, Lexus), we certainly need to ask you these questions: Does the EQUUS really stand a chance in front of the new 7 Series?

And to go even deeper in the analysis: would a $100,000 vehicle change your opinion of a brand, in this case, the Hyundai brand?

At the end, let’s see how the two cars compare to each other, from a design point of view.

[poll id=”38″]

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