BMW April Fools ads since 2000

Fine, we’re staying on the April Fools subject and decided to show you all the BMW April 1st ads since 2000.

Quoting BMW, “The April Fool’s day concepts are designed to teeter on the verge of credibility, therefore taking in scores of slightly less vigilant readers. The concepts tend to focus on a new and revolutionary piece of technology from BMW, yet push the idea just beyond the plausible.

The tongue-in-cheek adverts take exactly the same format as all non-spoof BMW adverts, hence it is down to the reader to notice the difference between the plausible and the non-plausible.

April Fool’s day adverts have become a BMW tradition primarily aimed at BMW drivers as a once-a-year opportunity for them to drop their guard and have a laugh at themselves. They have all the wit generic to many of BMW’s brand adverts and allow the intelligent owner to feel part of the BMW tradition.”

2000 – BMW ensures the cameras always lies

Continued

2001 – BMW SHEF technology

2002 – Marque Wiper

2003 – Tyre Pressure

2004 – No flies

2005 – Midnight In The City

2006 – BMW uninvents the wheel

2007 – BMW Instant Messaging

2008 – BMW Canine Repellent Alloy Protection

[Source: BMWEducation UK ]

7 Responses to “BMW April Fools ads since 2000”

Jag says:

April 1, 2009 at 2:00 pm

very interesting, very creative!

Gil says:

April 1, 2009 at 4:39 pm

I really like the tire pressure and the instant messaging system!

Ivan Carlos says:

April 1, 2009 at 5:13 pm

hahuahuahuahuah great!

Ale says:

April 1, 2009 at 5:17 pm

I would pay anything for the instant messaging system!

Tom Hegedosh says:

April 1, 2009 at 7:03 pm

heard the z2 got canned, hope thats a hoax

Horatiu B. says:

April 1, 2009 at 7:13 pm

@Tom Hegedosh: I wouldn’t worry about it Tom, just another joke.

Lance says:

April 2, 2009 at 2:11 pm

beautiful!