BMW April Fools ads since 2000

Others | April 1st, 2009 by 10
c r a p BMW April Fools ads since 2000

Fine, we’re staying on the April Fools subject and decided to show you all the BMW April 1st ads since 2000. Quoting BMW, “The April …

Fine, we’re staying on the April Fools subject and decided to show you all the BMW April 1st ads since 2000.

Quoting BMW, “The April Fool’s day concepts are designed to teeter on the verge of credibility, therefore taking in scores of slightly less vigilant readers. The concepts tend to focus on a new and revolutionary piece of technology from BMW, yet push the idea just beyond the plausible.

The tongue-in-cheek adverts take exactly the same format as all non-spoof BMW adverts, hence it is down to the reader to notice the difference between the plausible and the non-plausible.

April Fool’s day adverts have become a BMW tradition primarily aimed at BMW drivers as a once-a-year opportunity for them to drop their guard and have a laugh at themselves. They have all the wit generic to many of BMW’s brand adverts and allow the intelligent owner to feel part of the BMW tradition.”

2000 – BMW ensures the cameras always lies

bmwcamera2006 498x793 BMW April Fools ads since 2000

Continued

2001 – BMW SHEF technology

bmwshef 498x796 BMW April Fools ads since 2000

2002 – Marque Wiper

wipermarketing

2003 – Tyre Pressure

tyresmarketing

2004 – No flies

nofliesmarketing

2005 – Midnight In The City

midnightmarketing

2006 – BMW uninvents the wheel

bmwwheel2005

2007 – BMW Instant Messaging

bmwinstantmessaging

2008 – BMW Canine Repellent Alloy Protection

c-r-a-p

[Source: BMWEducation UK ]

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