Fine, we’re staying on the April Fools subject and decided to show you all the BMW April 1st ads since 2000.
Quoting BMW, “The April Fool’s day concepts are designed to teeter on the verge of credibility, therefore taking in scores of slightly less vigilant readers. The concepts tend to focus on a new and revolutionary piece of technology from BMW, yet push the idea just beyond the plausible.
The tongue-in-cheek adverts take exactly the same format as all non-spoof BMW adverts, hence it is down to the reader to notice the difference between the plausible and the non-plausible.
April Fool’s day adverts have become a BMW tradition primarily aimed at BMW drivers as a once-a-year opportunity for them to drop their guard and have a laugh at themselves. They have all the wit generic to many of BMW’s brand adverts and allow the intelligent owner to feel part of the BMW tradition.”
2000 – BMW ensures the cameras always lies
2001 – BMW SHEF technology
2002 – Marque Wiper
2003 – Tyre Pressure
2004 – No flies
2005 – Midnight In The City
2006 – BMW uninvents the wheel
2007 – BMW Instant Messaging
2008 – BMW Canine Repellent Alloy Protection
[Source: BMWEducation UK ]