Acura’s BMW X6 Rival launching at New York Auto Show

Others | March 31st, 2009 by 12
sspx0119 Acuras BMW X6 Rival launching at New York Auto Show

Nearly eight months ago, we reported that the Japanese carmaker Acura decided to go after the new BMW Sports Activity Coupe, the X6. The first …

Nearly eight months ago, we reported that the Japanese carmaker Acura decided to go after the new BMW Sports Activity Coupe, the X6. The first was spotted sporting an extremely low roofline that gives the car a coupe-like profile and the overall design suggested that we are looking at the first true competitor to the controversial BMW X6.

A few days ago, news broke when some allegedly leaked photos of the Acura crossover made their way around the web. Shortly after, the official confirmation came: the Acura crossover will make its debut at the New York Auto Show next month.

acura zdx concept 4 498x293 Acuras BMW X6 Rival launching at New York Auto Show

And today, all the major auto publications reported the official name chosen for this crossover: ZDX.

But what do we know so far?

The Acura ZDX Concept uses the MDX underpinnings and it will feature the Super Handling All-Wheel Drive system. Even though not confirmed, it is rumored that power would come from the 300 hp 3.6-liter V6 engine from the TL/MDX, or the 200 hp 3.5-liter V6 unit from the TSX.

No pricing has been announced yet, but in the past, we suspected the Acura Crossover, ZDX now, to be priced near the $50,000 mark.

So what does it mean for BMW?

The Acura ZDX Concept certainly comes to validate what BMW has been saying since the official BMW X6 launch: there is a market, a specific niche that needs to filed in and a crossover between an SUV and a coupe car is very much needed. We were very skeptical about the X6 prior to the official launch and we fell under the category of people bashing this “new direction”, but fast forwarding a year later, we found out that the X6 sales have exceeded the BMW’s expectations.

Of course, it will never come close to the overall sales of the 3 or 5 Series for example, even the X5 maybe, but the X6 SAC has its own special place in the BMW line-up. One of the drawbacks of this car was the high price set on both the entry level and top models. At over $50,000 and $60,000, respectively, the X6 models are far from being considered a “steal”.

Now, Acura comes to the big table and is looking to compete on a segment where BMW might have already establish itself. Would it succeed? Do they have the right marketing tools to convert any BMW fans?

No ones for sure, but we’ll certainly find out more at the NYC show.

And here is the latest spy photo courtesy of Autoblog and Jeff Noel

Acura ZDX spy photo

[Source: Acurazine ]

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