Video: BMW 7 Series Head Up Display

Yesterday I had the opportunity to test drive the new 2009 BMW 750Li, more on that tomorrow, but in the mean time, I wanted to share with you a short video of the this new feature in the 7 Series: Head Up Display.

HUD is a small projector and a system of mirrors built into the dashboard that beams an high-contrast image onto the windshield. The idea behind this technology is to present useful information to the drivers without distracting them while driving, from the current driving speed to directions from the navigation system and alerts.

The image appears approximately 7 feet in front of you and it is far less intrusive that one would believe. It took me a few minutes to adjust to the HUD, but once I did, I had no reason to look at the navigation system screen or the speed gauge.

http://www.vimeo.com/3891924

If it becomes a distraction to you, BMW gives you the option to turn off this feature by a simple button push.

I apologize for the lower video quality, but since I was riding along, it was quite difficult to be a cameraman while driving. Also, pay attention at the last few seconds and you will hear that amazing engine noise coming out of the powerful V8 Twin-Turbo engine.

5 Responses to “Video: BMW 7 Series Head Up Display”

Gord says:

March 28, 2009 at 9:09 pm

Is the HUD obvious to see while driving ?

Gonzague says:

March 29, 2009 at 3:55 am

Gord : the HUD is very readable if this answers your question . Also , its not blinking as the camcorder might make it look

tt says:

March 30, 2009 at 12:16 pm

thank you for not using the wrong terminology (i.e., headS up).

Tuesmq says:

March 30, 2009 at 5:21 pm

HUD is available on the current 5 series. I’m surprised you haven’t tried that yet.

- Horatiu B. says:
  
  March 30, 2009 at 5:22 pm
  
  @No, I haven’t tried that yet, the 5er I drove so far didn’t have it.