BMW Snug is a concept designed by David Raffai, a talented Hungarian designer. BMW Snug Concept aims to create a community, a car that tries to recover the values which are otherwise slowly vanishing in our world.
BMW Snug was created in collaboration with BMW Group and was based on paper waves which are covering a central cell, where the interior can be found.
But instead of assuming what David is trying to accomplish with this Concept, let’s hear it from him:
”In the future metropolis, which will be more and more chaotic, confusing, grey and polluted, we risk becoming automatons, slaves to money and personal success: not accepting the intrinsic naturalism of the human being; ready, instead, for selection and competition, forgetting about individual diversity and the respect of pure ideas, which separate us from cold, mechanic industrialization. Escape, via art, from the objective conception of things, choosing instead authentic, non-contaminated expression.
SNUG is a concept which aims to create a sense of community: a simple, fun object, designed for people who appreciate personal relationships, people who are different from the others, in their opinions and in their feelings. This multiplicity of emotions gives birth to an intention of self-expression able to make well-being and happiness blossom, trying to recover the values which are otherwise slowly vanishing in our world.
Some technical parameters:
- 4 seater interior which can be used as a living room
- changeable graphics on the side to be more unique
- fuel cell
According to David, the BMW Snug Concept has been highly appreciated by BMW. So let me leave you with this question? How many years out do you think we are from seeing such a vehicle on our roads?