http://www.bmwblog.com/2009/03/20/bmw-workers-facing-pay-cuts/ News And Rumors Covering The Auto Industry Sun, 22 Nov 2009 08:57:45 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://www.bmwblog.com/2009/03/20/bmw-workers-facing-pay-cuts/comment-page-1/#comment-110148 M Sat, 21 Mar 2009 02:20:05 +0000 http://www.bmwblog.com/?p=10959#comment-110148 I think that BMW is becoming one of the badly managed super companies...they follow the steps of GM. they ignore customer feedback, are building a reputation of being ignorant with very rich blue blood, even their sales force are known to be a bunch of snabs with the attitude of our way or the highway. their cars' reliability is always slipping, ownership cost climbs higher every year. the brand is gaining the image of being for the rich and stupid not for the middle class practical driver who enjoys driving to work and their children's sports. BMW needs to go back to their customers while they can and ask...what do we need to do to get you in a BMW today? they need to tell their sales managers and reps. to treat customers with respect, without them customers, cars will only ship to dealership lots and collect dust there. they need to realistic in equipping their cars with useful technologies, not show off ones. they need to focus on the purpose of a BMW, not theimage...and they need to be realistic in their prices to attract more consumers. the rich get bored fast, they like to change and they need to be different from the rest, middle class tend to be more brand loyal, appreciate quality and pay attention to ownership cost. may be if they do that, they can secure a safe corner in this market and never have to worry about what tomorrow brings...just a thought!!! I think that BMW is becoming one of the badly managed super companies…they follow the steps of GM. they ignore customer feedback, are building a reputation of being ignorant with very rich blue blood, even their sales force are known to be a bunch of snabs with the attitude of our way or the highway.
their cars’ reliability is always slipping, ownership cost climbs higher every year.
the brand is gaining the image of being for the rich and stupid not for the middle class practical driver who enjoys driving to work and their children’s sports.
BMW needs to go back to their customers while they can and ask…what do we need to do to get you in a BMW today?
they need to tell their sales managers and reps. to treat customers with respect, without them customers, cars will only ship to dealership lots and collect dust there.
they need to realistic in equipping their cars with useful technologies, not show off ones. they need to focus on the purpose of a BMW, not theimage…and they need to be realistic in their prices to attract more consumers. the rich get bored fast, they like to change and they need to be different from the rest, middle class tend to be more brand loyal, appreciate quality and pay attention to ownership cost.
may be if they do that, they can secure a safe corner in this market and never have to worry about what tomorrow brings…just a thought!!!

]]> http://www.bmwblog.com/2009/03/20/bmw-workers-facing-pay-cuts/comment-page-1/#comment-109975 Gord Fri, 20 Mar 2009 20:07:43 +0000 http://www.bmwblog.com/?p=10959#comment-109975 When you say overall package you are including bonuses right ? When you say overall package you are including bonuses right ?

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