As we announced a few weeks back, in March, BMW was going to decide on the design for the next generation 3 Series, due to launch in 2012. Several design teams are taking part in a internal competition and after several rounds of cuts, one team gets to move forward with the design language.
The 3 Series is BMW’s most valuable model and it is very important for them to “get the design right” from the start. There is no room for error here since the 3 Series vehicles accounts for the largest percentage of BMWs sold ever year globally.
Unfortunately, our sources were a bit busy with the last details prior to the Geneva Motor Show, but Scott from Germancarzone gives us some insight.
“The chosen car is very avantgarde , a reminiscent of a 3 Series, but the details are very much in your face. The front grille reminds of the GINA Light Vision Concept, positioned in the middle of the car enclosed in a V-shape, which forms the sculpture to the bonnet and A-Pillar.
Next generation BMW’s will have the full LED lights. The air intakes are slightly bigger than the current 3 Series, and it will fit in the 5 Series, 5er GT and 7 Series family. The rear has smaller lighting units that wrap around similar to the CS Concept car, but have a more triangular shape at the edges of the rear wing.
The rear-end will remind us of a smaller CS Concept, with shortened bonnet , smoother trunk lid and a well proportioned roofline.
The interior concept is similar to the Z4, but the iDrive screen is more like the traditional BMW sedan.
The new 3 Series can be described as half evolutionary and half revolutionary, and of course, it is expected to cause some controversy.”
As soon as things settle down after the Geneva Motor Show, we will be back with more inside information, but in the mean time, stay tuned.