BMW is taking some measure to overcome the current economic situation which is affecting their sales and profits. We have just learned that in order to avoid raising prices due to poor exchange rates, BMW will instead “de-spec” the cars, starting first with their best seller: the 3 Series models.
For example, the BMW 320d Coupe with an M Sport package, will see many standard features going away starting this month. The power steering will be hydraulic, the electric power steering introduced as part of the EfficientDynamics program, is still an option but at extra charge . Cruise control will no longer be standard on the Sedan or Wagon models, for now the Coupe and Convertible will have it.
The E90 sedan will have run-flat tires on all models, except the ES(special edition). The basic 16″ wheels will use the standard tire.
Some of the things that we can’t live without here in the US, the electric seats will suffer some modifications as well. The semi-electric seats on the 320 SE Coupe will be deleted as standard specification, but will still be available on the M Sport car. The higher-end model, 325 SE, will no longer get the full electric seats with memory as standard. Your only way around this, is to order the M Sport Package.
To prevent any major complaints and keeping their buyers happy, until March 31st, BMW will give out for free the Metallic paint option, which usually ads another 580 pounds to the price. But more exciting, the M Sport Package on the Coupe it will be free as well until the end of this month, which means a discount of 2570 pounds.
So, if you live in the UK, I will contact your dealer immediately and find out more information and what options you have left.