New York Times says: BMW’s 7 Becomes More Heavenly

7-series | March 1st, 2009 by 5

The BMW 7 Series reviews keep coming in ad this week, it was NYT’s turn to take the 750Li for a ride. Most of the …

The BMW 7 Series reviews keep coming in ad this week, it was NYT’s turn to take the 750Li for a ride. Most of the reviews I read lately have been very positive and even flattering towards the new 7 Series, and New York Times makes no exception from this. Their review puts the new 7 Series ahead of its competitors and this can only be good for BMW, especially since they hope the new 7er will revitalize their sales during this tough economic period.

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THE BMW 7 Series has long been a car for, shall we say, the mature gentleman who wants a gold-watch reward without the whiff of impending retirement. Compared with sumptuous but conservative competitors — the Mercedes S-Class, the Jaguar XJ and the Lexus LS 460 — the BMW says of its owner, “My hair may be gray and I may wear funny hats in Boca Raton, but you won’t catch me doing 55 in the fast lane.”

Pricier sedans like the Bentley Flying Spur and Mercedes S-Class AMG, pushed near their limits, still betray some 2.5-ton insecurity, a sense that it’s time to back off and drive as if you’re in a normal car. The BMW is nothing like that. In normal or comfort mode, the car is cushy, yet seriously sporty. Move up to sport or sport-plus mode, and the BMW hustles with almost indescribable brio. The only big sedan that feels this athletic is the Maserati Quattroporte, which also costs significantly more.

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5 responses to “New York Times says: BMW’s 7 Becomes More Heavenly”

  1. Giom says:

    Wow, that sure is a positive review.

    I was worried there for a while when most of the early reviews seemed to have been negative. Now they all seem to be positive. I wonder why this is?

    This review would’ve turned my attension toward BMW if I wasn’t there yet.

  2. Gord says:


    It seems the British press don’t like the new 7er.

  3. I live in Lithuania, and I already seen one on our streets :)

  4. Giom says:

    @Gord: Yea! The Brits don’t like anything non british that is successful especially from Germany. Get my drift?

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