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	<title>Comments on: Lexus going after BMW&#8217;s Rolls-Royce luxury brand?</title>
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	<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/</link>
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		<title>By: Marouf Ataee</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-318581</link>
		<dc:creator>Marouf Ataee</dc:creator>
		<pubDate>Sun, 06 Feb 2011 09:53:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-318581</guid>
		<description>TOYOTA is donkey while RR is a zebra</description>
		<content:encoded><![CDATA[<p>TOYOTA is donkey while RR is a zebra</p>
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		<title>By: Rahul</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-135402</link>
		<dc:creator>Rahul</dc:creator>
		<pubDate>Thu, 02 Jul 2009 14:37:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-135402</guid>
		<description>Lexus is no competition for BMW&quot;s Rolls.....</description>
		<content:encoded><![CDATA[<p>Lexus is no competition for BMW&#8221;s Rolls&#8230;..</p>
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		<title>By: Rumor: BMW 1-Series competitor coming from Lexus &#124; Automotive News, Tips And Trends. Cars, Hybrids, Trucks And RV's at dailydriverblog.com</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-125121</link>
		<dc:creator>Rumor: BMW 1-Series competitor coming from Lexus &#124; Automotive News, Tips And Trends. Cars, Hybrids, Trucks And RV's at dailydriverblog.com</dc:creator>
		<pubDate>Fri, 08 May 2009 20:24:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-125121</guid>
		<description>[...] Lexus going after BMW&#8217;s Rolls-Royce luxury brand? [...]</description>
		<content:encoded><![CDATA[<p>[...] Lexus going after BMW&#8217;s Rolls-Royce luxury brand? [...]</p>
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		<title>By: BMW fan</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-105953</link>
		<dc:creator>BMW fan</dc:creator>
		<pubDate>Tue, 10 Mar 2009 21:01:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-105953</guid>
		<description>The idea has potential but lets just hope they don&#039;t go to far and create a Maybach rival with DFS recliners and half of Dixons in the front.</description>
		<content:encoded><![CDATA[<p>The idea has potential but lets just hope they don&#8217;t go to far and create a Maybach rival with DFS recliners and half of Dixons in the front.</p>
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		<title>By: Mohammed AlMomen</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101520</link>
		<dc:creator>Mohammed AlMomen</dc:creator>
		<pubDate>Sat, 28 Feb 2009 02:57:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101520</guid>
		<description>@&lt;a href=&quot;#comment-101404&quot; rel=&quot;nofollow&quot;&gt;Horatiu B.&lt;/a&gt;: well have a look here 
http://www.egmcartech.com/2009/01/26/maybach-sales-down-says-its-not-feeling-the-heat-of-the-economic-crisis/

and  here http://www.leftlanenews.com/40-percent-of-maybach-dealers-shut-down.html

As you can see Maybach had the target of 600 vehicles per year , the only sold 300 last year and for the last couple of years they have been of their target this means they have failed . RR on the other hand is selling well since the start 1000 units , and in 2007 Phantom (4 door) accoutned for 75 % which means 750 thats double what Maybach is selling ..... so yeah its a failure ;)

http://www.worldcarfans.com/9080109.012/rolls-royce-celebrates-record-2007-result</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-101404" rel="nofollow">Horatiu B.</a>: well have a look here<br />
<a href="http://www.egmcartech.com/2009/01/26/maybach-sales-down-says-its-not-feeling-the-heat-of-the-economic-crisis/" rel="nofollow">http://www.egmcartech.com/2009/01/26/maybach-sales-down-says-its-not-feeling-the-heat-of-the-economic-crisis/</a></p>
<p>and  here <a href="http://www.leftlanenews.com/40-percent-of-maybach-dealers-shut-down.html" rel="nofollow">http://www.leftlanenews.com/40-percent-of-maybach-dealers-shut-down.html</a></p>
<p>As you can see Maybach had the target of 600 vehicles per year , the only sold 300 last year and for the last couple of years they have been of their target this means they have failed . RR on the other hand is selling well since the start 1000 units , and in 2007 Phantom (4 door) accoutned for 75 % which means 750 thats double what Maybach is selling &#8230;.. so yeah its a failure ;)</p>
<p><a href="http://www.worldcarfans.com/9080109.012/rolls-royce-celebrates-record-2007-result" rel="nofollow">http://www.worldcarfans.com/9080109.012/rolls-royce-celebrates-record-2007-result</a></p>
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		<title>By: Danny Zandamela</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101444</link>
		<dc:creator>Danny Zandamela</dc:creator>
		<pubDate>Fri, 27 Feb 2009 21:49:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101444</guid>
		<description>Lexus should just pack up and go home to Toyota - there is nuthin&#039; like a Roller!!! What more a BMW designed Roller!!!!</description>
		<content:encoded><![CDATA[<p>Lexus should just pack up and go home to Toyota &#8211; there is nuthin&#8217; like a Roller!!! What more a BMW designed Roller!!!!</p>
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		<title>By: Lance</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101432</link>
		<dc:creator>Lance</dc:creator>
		<pubDate>Fri, 27 Feb 2009 18:11:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101432</guid>
		<description>Lexus may build whatever they want, nothing comes close to the heritage and status of a Rolls Royce. If I had that kind of monye, I&#039;d spend it on something more premium with history and tradition, not some copy cat wanna be&#039;s.</description>
		<content:encoded><![CDATA[<p>Lexus may build whatever they want, nothing comes close to the heritage and status of a Rolls Royce. If I had that kind of monye, I&#8217;d spend it on something more premium with history and tradition, not some copy cat wanna be&#8217;s.</p>
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		<title>By: Lance</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101431</link>
		<dc:creator>Lance</dc:creator>
		<pubDate>Fri, 27 Feb 2009 18:09:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101431</guid>
		<description>@&lt;a href=&quot;#comment-101420&quot; rel=&quot;nofollow&quot;&gt;The Lee&lt;/a&gt;: Just to let you know that they lie bout waitng lists to make customers feel that they have made the right choice, like so many other people on the &quot;waiting list&quot; AND to take some bargaining power from custoemrs so that they cannot negotiate seeing that it is such a popular car. Only fools fall for their sales talk.  Those dealers lie with a straight face!</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-101420" rel="nofollow">The Lee</a>: Just to let you know that they lie bout waitng lists to make customers feel that they have made the right choice, like so many other people on the &#8220;waiting list&#8221; AND to take some bargaining power from custoemrs so that they cannot negotiate seeing that it is such a popular car. Only fools fall for their sales talk.  Those dealers lie with a straight face!</p>
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		<title>By: The Lee</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101420</link>
		<dc:creator>The Lee</dc:creator>
		<pubDate>Fri, 27 Feb 2009 17:16:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101420</guid>
		<description>@&lt;a href=&quot;#comment-101404&quot; rel=&quot;nofollow&quot;&gt;Horatiu B.&lt;/a&gt;: 
As far as I know, there&#039;s a waiting list for a Maybach.  I don&#039;t really think anything with a waiting list to purchase can be considered a &quot;failure&quot;.

Lexus has no business being in the uber-elite luxury car market.  99.999% of Lexus owners and/or fans are not going to be in the market for a $300k+ limo.</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-101404" rel="nofollow">Horatiu B.</a>:<br />
As far as I know, there&#8217;s a waiting list for a Maybach.  I don&#8217;t really think anything with a waiting list to purchase can be considered a &#8220;failure&#8221;.</p>
<p>Lexus has no business being in the uber-elite luxury car market.  99.999% of Lexus owners and/or fans are not going to be in the market for a $300k+ limo.</p>
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		<title>By: Giom</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101411</link>
		<dc:creator>Giom</dc:creator>
		<pubDate>Fri, 27 Feb 2009 17:08:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101411</guid>
		<description>Oh, I can just hear it now... The first comments after the new uber Lexus comes out will be: &quot;Rolls Royce blatently copied the Lexus. It&#039;s a sheer rip-off!&quot;

I hate predictability!</description>
		<content:encoded><![CDATA[<p>Oh, I can just hear it now&#8230; The first comments after the new uber Lexus comes out will be: &#8220;Rolls Royce blatently copied the Lexus. It&#8217;s a sheer rip-off!&#8221;</p>
<p>I hate predictability!</p>
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		<title>By: Horatiu B.</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101404</link>
		<dc:creator>Horatiu B.</dc:creator>
		<pubDate>Fri, 27 Feb 2009 16:50:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101404</guid>
		<description>@&lt;a href=&quot;#comment-101355&quot; rel=&quot;nofollow&quot;&gt;Mohammed AlMomen&lt;/a&gt;: Let me play the &quot;bad guy&quot; role here: was really the Maybach a failure for MB?</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-101355" rel="nofollow">Mohammed AlMomen</a>: Let me play the &#8220;bad guy&#8221; role here: was really the Maybach a failure for MB?</p>
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		<title>By: Hori</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101400</link>
		<dc:creator>Hori</dc:creator>
		<pubDate>Fri, 27 Feb 2009 16:48:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101400</guid>
		<description>Its not what Lexus is thinking of doing it IS what Toyota is thinking of doing.

Lexus = Toyota

If I&#039;m going to spend over 100K on a car I don&#039;t want the same parts in it as a Toyota Corolla.</description>
		<content:encoded><![CDATA[<p>Its not what Lexus is thinking of doing it IS what Toyota is thinking of doing.</p>
<p>Lexus = Toyota</p>
<p>If I&#8217;m going to spend over 100K on a car I don&#8217;t want the same parts in it as a Toyota Corolla.</p>
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		<title>By: Miles Ransom</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101372</link>
		<dc:creator>Miles Ransom</dc:creator>
		<pubDate>Fri, 27 Feb 2009 15:22:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101372</guid>
		<description>part of the reason for owning a roller or a bentley is because you want that old fashioned british luxury feeling....not some cheap japanese one. i was in a bentley flying spur last night and every surface was leather. how toyota will find the money for the materials and the engines puzzles me.</description>
		<content:encoded><![CDATA[<p>part of the reason for owning a roller or a bentley is because you want that old fashioned british luxury feeling&#8230;.not some cheap japanese one. i was in a bentley flying spur last night and every surface was leather. how toyota will find the money for the materials and the engines puzzles me.</p>
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		<title>By: Mohammed AlMomen</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101355</link>
		<dc:creator>Mohammed AlMomen</dc:creator>
		<pubDate>Fri, 27 Feb 2009 13:59:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101355</guid>
		<description>I don&#039;t know what makes Lexus think they can pull this off , when Merc clearly failed the Maybach is failure , this will be too . Part of why RR is successful is because of its name same thing for bently people who buy these type of cars are looking for image brand names and luxury , what Lexus might do is the luxury part but not the image</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know what makes Lexus think they can pull this off , when Merc clearly failed the Maybach is failure , this will be too . Part of why RR is successful is because of its name same thing for bently people who buy these type of cars are looking for image brand names and luxury , what Lexus might do is the luxury part but not the image</p>
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		<title>By: Andrew Murphy</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101348</link>
		<dc:creator>Andrew Murphy</dc:creator>
		<pubDate>Fri, 27 Feb 2009 12:45:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101348</guid>
		<description>I don&#039;t think lexus should do this - they&#039;re clearly straying off down a path that may end up too expensive and consuming to follow.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think lexus should do this &#8211; they&#8217;re clearly straying off down a path that may end up too expensive and consuming to follow.</p>
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		<title>By: Gord</title>
		<link>http://www.bmwblog.com/2009/02/27/lexus-going-after-bmws-rolls-royce-luxury-brand/#comment-101347</link>
		<dc:creator>Gord</dc:creator>
		<pubDate>Fri, 27 Feb 2009 12:40:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.bmwblog.com/?p=10099#comment-101347</guid>
		<description>So what&#039;s the brand going to be called ?

I&#039;m sure it could work, but they have to hide the LS underpinnings like what BMW did with RR.</description>
		<content:encoded><![CDATA[<p>So what&#8217;s the brand going to be called ?</p>
<p>I&#8217;m sure it could work, but they have to hide the LS underpinnings like what BMW did with RR.</p>
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