Since this week, we started to cover Rolls-Royce related news as well and we have shown you the Baby Rolls EX200, I figured we will stay on the subject and see what’s new out there. So, our friends at AutoSpies, citing a Japanese car magazine, broke the news that Lexus is going after BMW’s ultra-luxury brand, in an attempt to step up the competition in that car segment.
Apparently Lexus has done their homework by conducting a market survey and the response has been nothing but positive: the Lexus fans are embracing the idea of a ultra-luxury vehicle.
Even though the details are far from being applied on the design table, the rumor says that two vehicles are being considered, a large sedan and a Coupe version (Bentley Coupe much??!!). Same as BMW, who is using the F01 platform in the new Rolls-Royce EX200, Lexus has similar plans, focusing their development around the LS model.
Take this as a simple rumor at this point and of course, their plans will be influenced by the current economic situation.