Lexus going after BMW’s Rolls-Royce luxury brand?

Rumors | February 27th, 2009 by 16

Since this week, we started to cover Rolls-Royce related news as well and we have shown you the Baby Rolls EX200, I figured we will …

Since this week, we started to cover Rolls-Royce related news as well and we have shown you the Baby Rolls EX200, I figured we will stay on the subject and see what’s new out there. So, our friends at AutoSpies, citing a Japanese car magazine, broke the news that Lexus is going after BMW’s ultra-luxury brand, in an attempt to step up the competition in that car segment.

03 rolls royce 200ex official 498x317 Lexus going after BMWs Rolls Royce luxury brand?

Rolls Royce EX200 front photo

Apparently Lexus has done their homework by conducting a market survey and the response has been nothing but positive: the Lexus fans are embracing the idea of a ultra-luxury vehicle.

Even though the details are far from being applied on the design table, the rumor says that two vehicles are being considered, a large sedan and a Coupe version (Bentley Coupe much??!!). Same as BMW, who is using the F01 platform  in the new Rolls-Royce EX200, Lexus has similar plans, focusing their development around the LS model.

Take this as a simple rumor at this point and of course, their plans will be influenced by the current economic situation.

BMWBLOG

NEWSLETTER