I have been saying for a while now, BMW’s marketing department has come a long way and they are fully utilizing all the web tools to engage the audience, regardless if it’s media, consumers or simply BMW fans.
The official launch of the BMW 5 Series GT Concept was made available online through a webcast, where selected people around the world could enjoy the launch, even if they couldn’t attend the ceremony.
It’s only about 34 minutes long, but in my opinion, absolutely worth it. Of course, Chris Bangle was there as well and this might be the last time you would see him talking at a BMW product launch.
Click here to watch the world premier of the BMW 5 Series GT Concept
P.S I hope you guys enjoy the coverage, a lot of work has been put into this.