At $850/month for a one-year lease, MINI E does not seem to scare away any potential customers. According to Automotive News, over 1,800 people have applied for a MINI E lease with only 450 vehicles available in California, New Jersey and New York.
Sixteen dealerships in these States will be responsible for the lease and service during the one year trial period. Eight of them are located in Los Angeles, while the other half in the other states mentioned above.
MINI USA managed to bring down the potential customers list to 1,000 people, but the delay is related to a screening process in which MINI/BMW needs to determine the needs and driving habits of these customers.
As you might recall, the MINI E has a driving range of 150 miles and it requires a charging unit installed by BMW.
Our MINI E Review from L.A Auto Show
[Source: Automotive News - Subscription required ]
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How bout they just make more? Or if they’re really smart, they could do that AND make up some excuse to jack-up the price a little bit. But hey that solution is too simple I guess…