BMW Sales down 15.5% in January

News | February 5th, 2009 by 3
bmwusa 2009 january sales

No surprise here, as all the other automakers, BMW North America has reported a decrease in sales compared to the January of last year. MINI …

No surprise here, as all the other automakers, BMW North America has reported a decrease in sales compared to the January of last year. MINI brand follows the same path, with 15.4% decrease in sales. Historically January has never been a strong month for BMW and with the current economic situation, I’m sure many analysts expected lower numbers.

Starting in March, the sales should improve, especially since the new BMW Z4 and 7 Series will become available.  Here is the full report from BMW:

bmwusa 2009 january sales 498x334

BMW Group sales in the U.S. (BMW and MINI combined) down by 15.5 percent in January 2009.
Woodcliff Lake, NJ – February 3, 2009… The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 14,314 vehicles, a decrease of 15.5 percent over the 16,935 vehicles sold in the same month of 2008.

BMW Brand Sales
Sales of BMW brand vehicles decreased 15.5 percent in January for a total of 12,232 compared to 14,475 reported in the same month a year ago.

“We’re in a definite ‘toughing it out’ mode and this has aided improving our market share this month,” said Jim O’Donnell, President of BMW of North America, LLC. “It’s meant focusing on the real basics of making sales and we’ve demonstrated this with our Certified Pre-Owned program continuing to be embraced as a good alternative by our dealers and consumers in the current climate and now we hope to add the momentum of the new 7 Series and Z4 coming out this spring.”

BMW Automobile Sales
BMW’s automobile sales are down 21.3 percent in January to 8,697 versus 11,053 in the same month of 2008.

BMW Sports Activity Vehicle Sales
Sales of BMW Sports Activity Vehicles increased 3.3 percent in January to 3,535 vehicles over the 3,422 sold in the same month a year ago.

MINI Brand Sales
MINI USA reported sales of 2,082 automobiles, down 15.4 percent from the 2,460 cars sold in January 2008.

“Consumers really are keeping their heads inside their shells this month,” said Jim McDowell, Vice-President of MINI USA. “Showroom traffic is down but our internet vehicle configuration and early dealer website contact is above last year at this time, so we may be seeing early signs of stimulus expectation. Considering this, being15 percent down was not a roaring start to the year but one we’ll take as it still keeps us ahead of overall market momentum.”

BMW Certified Pre-Owned
Sales of BMW’s Certified Pre-Owned vehicles are up 36.8 percent, to 10,007 CPO vehicles versus 7,313 vehicles reported last January making it a record month.

3 responses to “BMW Sales down 15.5% in January”

  1. Gragop says:

    What makes me laugh about this is that I talked to my usual sales guy the other day and asked him how things were going. he told things were great and that December was a record month for sales. Somehow I don’t buy that when I read headlines like this.

  2. Carlos Perez says:

    the low sales on the Z4 and in the 7series is expected i mean y will continue like this for the next moth at least i mean every one prefers to wait a little more and get the new ones

  3. Gragop says:

    @Carlos Perez:

    I agree with you to the extend that new models only a month from release are going to potentially keep knowledgeable consumers from buying a soon to be obsolete model line. However, items like the 3 Series being down significantly or the 5 and 6 Series sales being down is indicative of the brand being on the decline along with the economy.

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