Video: How not to wash your MINI Cabrio

By Horatiu Boeriu. Read Bio
January 28th, 2009 | Videos | 8 comments

Viral videos are the newest, latest and sometimes, best ideas in marketing. MINI jumped on this bandwagon and created a….quite interesting viral video.

It reminds me a bit of the MTV popular show, Jackass, but hey, whatever works. So, MINI found four crazy brave guys willing to go through the experiment of washing a MINI Cabriolet through a car-washing facility….oh, did I mention? With the TOP DOWN.

And if washing with the high-pressure jets wasn’t enough, then the drying process at the end should make you smile.

The message sent by Mini: “The new MINI Cabrio: Always Open”

Disclaimer: Please don’t try this yourself and then go claim your warranty from MINI

[Source: Luxvelocity ]

Tags: mini cabrio, mini cooper convertible Email Print 8 comments

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http://www.facebook.com/people/Carlos-Perez/825975013 Carlos Perez

I dare them to do that with a 09 Z4
Gord

You know how the S-Class has sensors that will stop car if there is an obstacle in front (like a car)? Well a company wanted to film it in real life, so Mercedes prepared a demonstration for them and the car didn’t stop (until it crashed !). It was shown on Top Gear.

That kind of reminds me of this video.
http://www.bmwblog.com Horatiu B.

@Gord: :) I remember that. This one is pretty funny though and viral videos do great these days
http://www.motorcyclesupersite.com Bike trader

Ya viral viseos r best aricles in marketing…. it reminds a bit of the MTV popular show, Jackass. :)
http://www.facebook.com/profile.php?id=597413860 Cristian Popa

very funny
http://www.bmwblog.com Horatiu B.

It seems the MINI Cooper video is being circulating all over the web. Way to go viral! Still a funny video!
http://relativelyaverage.com aaron

That’s awesome. Unless its your car, of course, and then it seems like one big “wish I hadn’t done that” moment. I drive an E30 vert and wouldn’t be able to handle it.
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