Viral videos are the newest, latest and sometimes, best ideas in marketing. MINI jumped on this bandwagon and created a….quite interesting viral video.
It reminds me a bit of the MTV popular show, Jackass, but hey, whatever works. So, MINI found four crazy brave guys willing to go through the experiment of washing a MINI Cabriolet through a car-washing facility….oh, did I mention? With the TOP DOWN.[youtube]http://www.youtube.com/watch?v=UfaDA1bR8rU[/youtube]
And if washing with the high-pressure jets wasn’t enough, then the drying process at the end should make you smile.
The message sent by Mini: “The new MINI Cabrio: Always Open”
Disclaimer: Please don’t try this yourself and then go claim your warranty from MINI