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“BMW Z4 An Expression of Joy” app coming to iPhone

Interesting | January 28th, 2009 by 4

Talk about interesting news lately. The marketing slogan used for the new BMW Z4 is being transformed into an iPhone application. Artificial Life, Inc. has …

Talk about interesting news lately. The marketing slogan used for the new BMW Z4 is being transformed into an iPhone application. Artificial Life, Inc. has signed a global exclusive license agreement with BMW to develop the “BMW Z4 An Expression of Joy” application for iPhone and iTouch.

Artificial Life’s production team will produce 3D models and animations of BMW’s new Z4 series and the iPhone’s motion sensors and touch screen will be used in a multi-control game.

BMW Z4 An Expression of Joy app coming to iPhone

Caption: Not the actual game

Think about virtually driving your new Z4, steering and braking by swiping or multi-touching. The game will also include the dynamic sounds effects recorded from the real BMW models.

“To follow the BMW Z4′s “An Expression of Joy” campaign, players will be able to “draw” using the wheels of their car. They will be able to choose different colors of paint and as they drive the BMW Z4, the tire tracks will create drawings as if they are creating brushstrokes on a canvas.”

Full Article at MSNBC

I look forward to this game and we will contact Artificial Life to jump on the testing pilot.

Thanks for the tip Brookside!

  • http://www.motorcyclesupersite.com Bike trader

    Oh dats gr8, Artificial Life, Inc. has signed a global exclusive license agreement with BMW to develop the “BMW Z4 An Expression of Joy” ….
    Will surely purchase BMW Z4

  • Gord

    Do you think BMW will let Polyphony Digital (the makers of Gran Turismo racing franchise) model the new Z4 and have it in their new game ?

  • Brookside

    Apple/BMW….to me this is part of linking brand(s)- and creating a loyalty….almost fealty to a lifestyle that puts their products at the center of our lives.
    It’s definitely in alignment with what some futurists were saying years ago about the population becoming good consumers rather than good citizens….or put another way good consumership is good citizenship.

    Corporations (such as BMW or Apple) use the digital world to create a linkage between virtual reality and reality itself. Our desires are channeled to want the product…to be constantly reminded of the object and more importantly to be eposed to the pervasive and constant image of a channeled and programmed desire.

    I’m betting that these syntheses of virtuality/desire/lifestyle will be successful to an extent- but that most of us will simply be cognitive discriminating users- picking and prioritizing what really matters in our lives.

  • Damien

    Finally I can get some BMW in my iPhone!

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