BMW Sauber has lost 2 major sponsors: Dell and Credit Suisse

Racing | January 26th, 2009 by 5

The global economic crisis combined with the real estate bubble bursting has left BMW Sauber without two of its major sponsors: the computer maker, Dell …

BMW Sauber has lost 2 major sponsors: Dell and Credit Suisse

The global economic crisis combined with the real estate bubble bursting has left BMW Sauber without two of its major sponsors: the computer maker, Dell and Credit Suisse. According to BMWF1Blog, the total combined amount of the sponsorship money lost, is close to 20 million euros, an important number even for a company like BMW.

Comparing the previous monopost to the new F1.09, and you can clearly see lots of advertising space available on the cars. Intel takes the advertising spot hold before by Credit Suisse, on the rear wing.

But Mario Theissen, BMW Sauber boss, is not too worried:

“I have to say we are absolutely safe on the budget side for this year. We are looking for new sponsors; we have two or three spaces available. It might happen before the season, it might happen during the season and I would say it’s business as usual on the sponsoring side.

“When we started at the end of 2005 we got all of the sponsors on board and most of the sponsoring contracts are three-year contracts.”

I love the fact that Mr. Theissen is so confident, but the truth is that none of these companies could find the resources to renew this partnership, so it makes you wonder if other corporations will do the same.

As you recall, 2008 was a great year for the BMW Sauber F1 team, the most productive year since 2006 when BMW took over the team. Every Formula 1 team needs powerful sponsors behind them and we’re hoping that BMW Sauber will find theirs soon.

[Source: BMWF1Blog ]

  • http://www.facebook.com/people/Mohammed-AlMomen/643868286 Mohammed AlMomen

    You got to remember that teams supposedly introduced cost cutting measures for the 2009 seasons so I can see why he is confident because they are spending less than last year which would mean they don’t need as much and loosing , i think he would be this confident if this happened last year. I’m sure some other companies will come along and fill those spaces though

  • Tom

    Shall we start taking collection for “BMW Blog” to be an official sponsor? ;-)

  • http://fancytuning.com Car Tuning

    things are not too great in F1 this year. I heard Renault is going to loose their biggest sponsor ING and now Dell and Credit Suisse canceled sponsorship for BMW too. You could use a plugin like “If you liked this post, donate a beer for BMW” if they are going to be in trouble.

  • http://www.bmwblog.com Horatiu B.

    @Tom: Tom, we started already, we’re missing about $19,990,000 , but we’re getting there :)

  • Mathis

    I know its not good for F1, but in the end I think it says more about the sponsoring companies than about Renault or BMW. Dell, Credit Suisse and ING mis-managed themselves. So, that they can’t afford their F1 engagement anymore.

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