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BMW’s GINA Light Visionary design applied to low-cost housing

Interesting | January 22nd, 2009 by 17
BMW GINA Housing

Every day we bring you some of the most interesting and unique articles, but the one that I am posting right now is most likely …

Every day we bring you some of the most interesting and unique articles, but the one that I am posting right now is most likely the most unique BMW related subject I have covered in months.

An article by NY Times talks about BMW’s Chief of Design, Chris Bangle and the GINA Light Visionary Concept model which was unveiled last year. You would assume that it’s just another article on one the most interesting BMW concepts, but it turns out that ….you’re far off.

Mr. Bangle spent a semester at the prestigious Harvard University Grad School of Design teaching together with a Berlin based architect, Frank Barlow, a course in which students applied the philosophy and technology behind the GINA Light Visionary Concept to low-cost housing.

BMW’s GINA Light Visionary design applied to low cost housing

A rendering of a project by Ignacio Gonzalez Galan

The automobile, Mr. Bangle reasoned, had helped shape the suburban landscape. The class would ask whether ideas for reinventing the automobile could in turn help reinvent the suburban house. The goal was to develop “futuristic housing concepts from the design principles of a new elastic skin technology that challenges architecture as something fixed and static.”

As expected, the response and the numbers of students interested, was overwhelming.

Here is the full article, but let me leave you with a quote from Chris Bangle:

He said he was amazed by the variety of the concepts. “There was one house that got fat if the owner had too many possessions,” Mr. Bangle said.

Great PR for BMW and way to think outside the box!

  • Gragop

    Uhhh – I’ll stick to my condo, but thanks for playing!

  • http://www.bmwblog.com Horatiu B.

    @Gragop: It’s a concept Andrew, concept :)

  • Brookside

    You’d think that this could have almost immediate applications for temporary housing…disaster sites, temporary shelters, camping, and the military.

    What I like is that BMW reaches out to the future nerds and wonks for input.

  • Gragop

    @Horatiu B.:

    I know…but I’d rather live in a concept 7 Series or Concept M car than that. haha

  • The Lee

    Wait a second… I think we’re all missing the big picture here:

    Gragop has a first name??? And it’s Andrew??? That kinda ruins my mental image of a guy named “Gragop” typing away on an old computer in some dungeon.

    Man, now my day’s ruined.

    As for the topic, it’s a cool concept and one that I think has MANY practical uses in the world. Hopefully this is something that actually progresses into reality, unlike most concept ideas which end up in someone’s trash can.

  • http://gutheng Jonathan Saputra

    Absolutely spectacular… I think it will be the most sundermate car in the world…
    I’m so sorry…, i dont know what i write here.., I just learn to write English…
    Let me Introduce my self to you…, My name Jonathan Saputra from Indonesia…, if you interrest please send your photo and biodata

  • Gragop

    @The Lee:

    you can still pretend I’m a crotchity old SOB…I’ll allow it

  • http://www.bmwblog.com Horatiu B.

    @The Lee: :) Yes, Andrew, but he might still be the guy living in a dungeon.

    Lee, many concept ideas do remain “concepts”, but that’s the beauty sometimes, to show what it can be done, but maybe now it’s not the right time.

    P.S. I heard CS Concept is just postponed.

  • John smith

    BMW is a great company in terms of design.
    The GINA concept outer body is a textile fabric.
    One best function is it’s blincking headlight and flexiablities of the cars doors.
    It’s a fantastic car with the stunning looks.
    It’ is a mind blowing car. Everyone should think about this car.

  • The Lee

    @Horatiu B.:

    I have no interest in seeing what “could” be done. Sure, the beauty is in the design, but the engineering is in the execution of that design.

    How would the world have turned out if NASA simply issued a press release on how they would go about sending someone to the moon, but later stated that they had no interest in actually doing it?

    Or if, in ancient China, an old man sat down with an abacus and a piece of Papyrus to formulate gun powder, then never actually mixed it up and gave it a try?

    What if Pasteur just hypothesized the existence of microbes, but never did any sort of tests then threw his hypothesis in the trash without exploring it further?

    Designing things that could be done is all fine and great, but without actually making those designs a reality, we don’t progress. We become stagnant and lose any hope of evolving as a civilization.

  • http://www.bmwblog.com Horatiu B.

    @The Lee: But the number of innovations these days is far larger than anytime before, and unfortunately, not everything will be implemented.

    It’s normal and like I said, sometimes, things are just not right for that moment

  • The Lee

    @Horatiu B.:

    Then (and I’m directing this to BMW, GM, Merc, and any other car company) show me the innovations. I don’t care about what you can do. I want to see what you did and what I can actually purchase.

    Car show buzz has become 95% concept car buzz and 5% actual products.

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  • Doug

    It’s an original idea for a car, but it’s been available in housing for thousands of years in the form of tents. I mean, it’s the same thing, isn’t it?? Some native americans stretched skins over wood frames, for example (not just hung).

    I like brookside’s ideas regarding disaster housing. You could drop them out of a C130 and they’d pop open into fields of wacky-shaped refugee shelters.

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