The new MINI Convertible was unveiled at the Detroit Auto Show just a week ago. Along with the new convertible, BMW Group has also showcased the MINI E electric which was unveiled last month at the L.A Auto Show. But the star of the show was definitely the new MINI Convertible and the show BMW has put together it’s once again, pretty darn cool.
From the techno vibrant music and the impetuous entrance, BMW clearly show us which market the MINI brand is intended for: younger people, energetic and adventurous.
Mr. Ian Robertson, BMW’s Head of Sales and Marketing, takes the floor to talk about the MINI brand and the latest products.