Detroit 2009: Mercedes-Benz Blue Zero Concept – Mini E Competitor?

Auto Shows | January 13th, 2009 by 9
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One of the so-called attractions at the Detroit Auto Show was the new electric concept from Mercedes-Benz: BlueZero. The concept will serve as basis for …

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One of the so-called attractions at the Detroit Auto Show was the new electric concept from Mercedes-Benz: BlueZero. The concept will serve as basis for the next generation B-Klasse and in my opinion, is aimed directly at the Mini E which was launched at the L.A Auto Show.

While not as good looking as the Mini E, the Mercedes-Benz BlueZero Concept brings something new to the table: the options of choosing your powertrain based on your driving range. The standard BlueZero E-Cell uses a 35 kW liquid-cooled li-io battery pack providing 120 miles of driving, while for those of you that have a longer commute, the F-Cell version, powered by a 90kW hydrogen fuel cell, will provide a 240 mile range.

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The top model is the E-Cell Plus with a driving range of 360 miles due to the 67 hp three-cylinder engine from the Smart ForTwo.

Worried about recharging times? Mercedes says 30-minute recharge for 50 miles of driving.

The Mini E comes in one flavor which offers 156 mile range before you need to recharge it.

The MB BlueZero concept is offered with front-wheel drive train and it’s 14 feet long. Five passengers can fit in comfortably and offers more than 17 cubic feet of luggage. The Mini Electric is about 12 feet long and it offer only 2.1 cubic feet of luggage space. Advantage BlueZero.

Mercedes Benz Blue Zero Concept

Mercedes also announced that it will begin low-volume series production of the fuel cell B-Class later this year and follow that with low volume series production of a battery electric vehicle in 2010. But, selected people will be able to get their hands on a BlueZero Concept this year, similar to what BMW has done with the Mini E one-year leases.

Design wise, the Mercedes-Benz BlueZero Concept has an interesting shape, a bit weird I might add and obviously, when compared to the Mini E looks, it doesn’t rank so high on a design scale. But the fact that it offers a 5 seater interior rather than the two available in the Mini Electric and an impressive cargo space, it could make the BlueZero Concept a better buy.


Would I choose this car over the Mini E? Hmmm, tough choice, I haven’t driven the BlueZero yet, but the 5 seater interior is quite appealing. Now, if I would care about the car’s looks, then probably not, I would rather stick with the Mini.

9 responses to “Detroit 2009: Mercedes-Benz Blue Zero Concept – Mini E Competitor?”

  1. The Lee says:

    Did they really have to paint it baby crap green???

    It might be an intriguing car if it weren’t for that. Maybe if they had matched the rest of the paint with the same silver they painted the rear hatch area?

  2. Aaron says:

    I kind of like it, except for the fact it looks like an insect with that combination of color and headlight style.

    The Mini-E is much cooler though.

  3. kodey says:

    That is thee most hideous thing i have ever seeen. silly Mercedes what are they doing?

  4. Brookside says:

    Overall, I think Mercedes will have a harder time slotting into the small/sporty/premium segment than BMW did.
    Whereas BMW pulled off a perfecta with the 1-series and Mini by stressing sportiness and heritage, the Mercedes concept from these photos just looks a trickle-down design disaster.

    I do think the option of choosing the best-suited engine technology is something the consumer will see very shortly- that seems to be the big message of the Detroit show. Besides the debut of the Z4 of course!

  5. Gragop says:

    I’d take a Mini E over this any day.

  6. Artmic says:

    as long as this thing costs 8,000 dollars then fine. anything above that sticker price and they are crazy.

  7. E92-TORONTO says:


  8. Horatiu B. says:

    Do you know how some cars look better in person? This one actually doesn’t.

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