BMW’s marketing machine was at its best in Detroit this year. From the tasteful and simple layout of their showroom to the show that precede the unveiling of the 2009 BMW Z4 and Mini Cooper Convertible.
Moving away from the whole predictable show were a team of 2-4 females are sitting by the car waiting to uncover it, BMW decided to do something unique this time. A male gymnast, performing different, complicated body exercises while suspended on some ropes, came from the top and unveil the all new, breathtaking 2009 BMW Z4.
Here is the video:
2 Responses to “Detroit 2009: BMW Z4 Unveiling – Video”
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what a stupid intro – what’s going on with BMW?!?!?!
I wonder if they’ll do all that hoopla in Philly. Probably not (’cuz we don’t rate in Philly). haha. pretty cool opening thingy. They sure take the whole “expression of joy” theme seriously.