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Detroit 2009: BMW Sales Figures for 2008 in the North American market

Auto Shows | January 11th, 2009 by 3

The BMW Press Conference has ended over an hour ago and I wanted to share with you some things that BMW Board member Dr. Klaus …

The BMW Press Conference has ended over an hour ago and I wanted to share with you some things that BMW Board member Dr. Klaus Draeger and Ian Robertson have communicated to the press.

In 2008, BMW has delivered a total of 303, 600 vehicles in the US, including the MINI and Rolls-Royce brands.

Out of the total number, 249,000 were BMW models, which considering the market conditions, BMW sees it as a success. BMW announced that they are still the number one European automobile brand in the United States and getting closer to the the market leader, Lexus.

BMW improved its premium market share in the U.S. by 0.4 percent to 15.1 percent market share.

MINI is starting to become BMW’s pride and their best bet they have ever made. A 29 percent increase in 2009, brought the total number of MINIs sold to 54,000.

Roll-Royce grew 17 percent over the previous year and delivered 449 units in the U.S market.

As we mentioned before, BMW has delivered 1,4 million vehicles worldwide in 2008, only 4% less than last year. Something that many BMW I spoke with are proud of, considering the economical factors within the auto industry.

MINI sold 232,000 cars worldwide, 4 percent increase over previous year.

Rolls-Royce closed the year at 1,212 vehicles around the globe, 20% percent more than in 2007.

And the BMW Motorcycles division delivered more than 101,000 units in 2008.

Overall, great numbers but everyone expects a 2009 less productive, even though, it is not something that BMW will comment on.

  • MarcAnthony

    We don’t get a series by series breakdown? Numbers?

  • http://www.bmwblog.com Horatiu B.

    @MarcAnthony: They don’t do that during a press conference at Auto Shows, it will be too boring for the audience. Remember, not everyone is a BMW fan.

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