Sales of BMW brand vehicles decreased 40.2 percent in December

News | January 6th, 2009 by 6
bmw-mini

BMW has released today their sale numbers for December 2008 and as expected, they are not pretty. While the Mini brand’s sales accounted for 3,566 automobiles, …

BMW has released today their sale numbers for December 2008 and as expected, they are not pretty. While the Mini brand’s sales accounted for 3,566 automobiles, up 0.1 percent from the 3,562 cars sold in December 2007, the BMW brand took a  huge hit: down 40.2 percent compared to December 2007.

In December, BMW Group sales in the U.S. (BMW and MINI combined) down by 35.9 percent. Company continued to gain market share in 2008.
Woodcliff Lake, NJ – January 5, 2009… The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 21,626 vehicles, a decrease of 35.9 percent over the 33,761 vehicles sold in December 2007. The BMW Group also reported a 2008 sales volume of 303,190 vehicles, down 9.7 percent, compared to 335,840 vehicles in 2007. 

Sales of BMW brand vehicles decreased 40.2 percent in December

Commenting on the 2008 result, Jim O’Donnell, President of BMW of North America, LLC. said:

“Low consumer confidence and tight credit was a double whammy in ’08 making it a year we’d all like to forget. One bright spot for us was a December of reasonable sales and gaining share in the premium market for the full year. This is a foundation for our 2009 plan of keeping high value leasing and retail financing and introducing 10 new or significantly refined vehicles in the next 24 months that showcase our classic dynamic values and impressive technology that contributes to our class leading efficiency. This will help manage our way through the immediate turmoil but we’ll have an equal focus on doing more of the right things that set us up for the market’s return.” 

BMW Brand Sales
Sales of BMW brand vehicles decreased 40.2 percent in December for a total of 18,060 compared to 30,199 reported in the same month a year ago. In 2008, BMW brand sales were down 15.2 percent, to 249,113 vehicles compared to 293,795 vehicles sold in 2007.

BMW Automobile Sales
BMW’s automobile sales are down 40.2 percent in December to 13,796 versus 23,064 in the same month a year ago. In 2008, sales decreased by 15.4 percent, to 195,085 automobiles compared to 230,535 in 2007. 

BMW Sports Activity Vehicle Sales
Sales of BMW Sports Activity Vehicles decreased by 40.2 percent in December to 4,264 vehicles over the 7,135 sold last December. In 2008, sales of BMW Sports Activity Vehicles were down 14.6 percent, to 54,028 vehicles compared to the 63,260 sold in 2007. 

MINI Brand Sales 
MINI USA reported December sales of 3,566 automobiles, up 0.1 percent from the 3,562 cars sold in December 2007. In 2008, the division reported sales of 54,077 automobiles, an increase of 28.6 percent, compared to the 42,045 cars reported in 2007.

“Fuel efficiency and small cars had a big year in 2008 even with low fuel prices slowing down the positive sales development in the past few months,” said Jim McDowell, Vice-President of MINI USA. “A balance of rational and emotional reasons are going to be the way of the future to continue small car growth in the U.S. MINI’s success in 2008 may be a good indication of this balance.” 

Table: Sales BMW of North America, LLC, December 2008 

Dec. 2008
Dec.. 
2007
%
YTD
2008
YTD 2007
%
BMW brand

18,060
30,199
-40.2
249,113
293,795
-15.2
BMW passenger cars

13,796
23,064
-40.2
195,085
230,535
-15.4
BMW light trucks 
(SAVs)
4,264
7,135
-40.2
54,028
63,260
-14.6
MINI brand

3,566
3,562
0.1
54,077
42,045
28.6
TOTAL Group

21,626
33,761
-35.9
303,190
335,840
-9.7

And at the end,  here is a comparison table from Autoblog, illustrating various car manufactures and their overall sales.

Sales of BMW brand vehicles decreased 40.2 percent in December

  • Matski

    This is US only remember.. anyone have the group sales for worldwide?

  • Gragop

    Probably down just as bad if not worse in other markets. The US is still one of the cheapest markets to pick up a gasoline-engined BMW.

  • Artmic

    Oh well, perhaps it is time for BMW to lower the pricing on their cars instead.

  • Gragop

    @Artmic:

    Agreed. I specced out a 2009 328i now and it costs over $5,000 more than a comparable 2002 E46 325i costs. That’s a 14% price increase in under 7 years. Ouch.

  • Gragop

    Sorry – should have said that the 2009 is comparable to the cost-when new – of the E46.

  • Lance

    Don’t you guys think that this is a bit contradictory??? Not too long ago, the CEO has been sying out loud that they will increase prices and decrease volume of their cars to make more profit. Now, the sales volume decreases without them having to increase their prices. I wonder if they are still going to put a nail in their coffin by increasing the prices.

    Also, if you expect to decrease sales volume by increasing prices, why does the BMWUSA CEO still pride himslef in gaining market share this year??? I though BMW’s strategy was to sacrifice market share for (possible) profits? So makrte share is not of importance at BMW any longer.

    In my opnion, market share is very important as well. So BMW should try to gain market share without sacrificng profits – this is what a truely successful company should be able to do.

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