Back in November, Collin from BMW of Pleasant Grove sent an email in telling me that he was able to place an order for a BMW X5 in Vermillion Red exterior paint. If some of you don’t know, the Vermillion Red is a color that is offered on the X6 models and it’s considered a Priority 1 option.
This is probably one of the few, if not the only X5 in the US that is available in this beautiful red paint. Of course, my next question was if there was any extra cost associated with this order, and the answer was negative.
For those of you unfamiliar with this program, Priority 1 options are not listed on brochures or configurators for US consumption, think of it as an “Individual Program” offered in Europe especially and where almost anything can be customized or changed. There are many Priority 1 options offered in the US across the BMW line-up.
Priority 1 usually means that the vehicles was customized for a specific buyer as a “sold” car.
With this being said, let’s enjoy the photos Collin sent us and if you need more information about Priority 1 options or about this X5, feel free to contact him firstname.lastname@example.org
Disclaimer: BMWBlog does not have any affiliation with the dealership mentioned here, we simply related some useful information.