2010 A5 and S5 Cabriolet unveiled – to compete with BMW 3 Series Convertible

3-Series | December 5th, 2008 by 8
2010-audi-a5

2010 Audi S5 and A5 – Serious competitors for BMW It was just a matter of time until BMW’s competitor will go after the convertible …

2010 Audi S5 and A5 – Serious competitors for BMW

It was just a matter of time until BMW’s competitor will go after the convertible market. One of the most popular bimmers here in the states is the beautiful BMW 3 Series Cabriolet, a car that has evolved during the years and with the recent addition of a hardtop retracting rooftop, it became even more appealing.

A few days ago, Audi has unveiled their 2010 A5 and S5, convertible versions, vehicles aimed at the market previously mentioned.

2010 A5 and S5 Cabriolet unveiled   to compete with BMW 3 Series Convertible

Along with Infiniti who released their G37 Convertible model at the LA Auto Show, Audi is looking to compete with BMW in all the segments. As a BMW official said recently, Audi has become their number one competitor in the US and especially in Europe.

The 2010 Audi A5 and S5 Cabs will also compete with the convertible versions Lexus IS or Volvo C70 and they will be coming to U.S. in fall of 2009. They will be replacing the Audi A4 and S4 that have been on sale here for a while.

The A5 will have the options of two engines, a four-cylinder 2.0 liter TFSI outputting 211-hp and 258 lb-ft of torque, and a more powerful V6 3.2 liter FSI, 265-hp.

2010 A5 and S5 Cabriolet unveiled   to compete with BMW 3 Series Convertible

The typical quattro will be offered for both models, along with the FrontTrak front-wheel-drive on the four-cylinder version. Tiptronic 6 speed automatic transmission and Multitronic CVT are part of the deal also.

The 2010 S5 Cabriolet will be powered by an amazing 333-hp 3.0 TFSI supercharged V6 and has a manual gearbox or 7-speed automatic transmissions. 

Along with the usual beautiful Audi interiors and the multitude of gadgets available even for the most demanding techie customer, could Audi compete with BMW’s 3 Series Convertible, a car that breaks many hearts?

  • Gragop

    So is the S5 going to cost $10K more than it’s BMW counterpart and then the underpowered A5 going to cost the same as the BMW car it doesn’t compete with in terms of horsepower?

  • Lawrence

    As usuall, both cars look great. Why? Well… because its Audi and Audi makes better looking cars than BMW. Now would I buy theese two, well… no, why? simply because Im not a fan of convertibles, mainly because your head becomes a bathroom for the birds!

  • clara

    @Gragop:
    You mean $10k more than the M3?

    I’ll say one thing about the 2.0T — it’s very light and the weight distribution is far better than with the V8 or V6.

  • http://www.bmwblog.com Horatiu B.

    @clara: I think it’s going to be pretty expensive, especially the S5. And yes, the 2.0 liter engine, good choice by Audi, and trust me, we’ll see the BMW’s 4 cylinder here soon also.

  • Kodey

    Audi nice car, under powered engine same price as BMW, no comparison, the design of the a5/s5 is nice but it just does not hit the spot for me.

  • Lance

    What’s so special about this car? The A5/S5 is getting extremely boring. The soft top is just outdated in this segment. Yes it is OK is smaller cars like the 1 an A3, but for the 3 and A5, I expect a hard top.

    You guys know why they didn’t make a hard top? Development costs woul be too high for the the VW Group to have the A5/S5 convertible as hard top. So that’s why theystuck to soft top. I can just imagine the inferior driving dynamics compared to BMW.

    When I buy a car, I want superb handling, state of the art technology and to me, soft top is so yesterday and I will definately not support a product that’s produced like that to save costs.

  • kg

    ^^^I’m almost positive Audi chose the softop because of weight. Since those cars are equipped with the incredible quattro drive system, adding more weight to the roof would be preposterous.

  • E92-TORONTO

    AUDI=FW POS.

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