Hello bimmers,
I have some good news for you! There’s a great excitement around the new Z4; BMW was about to reveal it at the LA auto show, unfortunately as you all might know, some trademark issues occurred and the official presentation had to be postponed. There were rumors about the date of the long-awaited event but now we have something more solid.
BMW has created a web page with a video and a countdown ending the 14th of December, and various websites agree that is the final day we’ve all been awaiting for, the day of the official presentation of the new Z4.
Well I’ve checked on the Internet, the 14th of December isn’t really a normal day, it’s the last day of the Motor Show in Bologna, the greatest auto show in Italy. Everything sounds about right then and I certainly hope the wait for “the expression of joy” is over.
Enjoy the video!
6 Responses to “Bmw Z4: the countdown has started!”
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heh… that’s a pretty slick promo vid.
It’s American Psycho meets Andy Warhol.
I think the first photos will come way before the 15th, but that’s just me
@Horatiu B.:
Put me down for a $5.00 bet that we see them by/on the week of Dec 8th. Any takers?
I don’t see much of Warhol in here…if there’s anything at all attributable to the be-wigged one.
Instead we have some re-heated Greenbergian modernism: Jackson Pollock’s splatter/drip paintings from the late 1940’s (anybody doing the math…60 years ago!) and the liquidy evanescence of Morris Louis’ poured paintings. The point I make is that to summon the visually new advertising continues to hop into the time machine and go back to modernism’s heyday more than a half century ago.
Even summoning up the whiteness…the minimal white cube of the Bauhaus… takes the advertisement’s contextualization of “new” even further back in time.
Maybe they are hinting at a return of classicism but my money’s on a team of people putting together something they have few clues about.
If it points to anything it’s that the distanced critique of post-modernism hasn’t really made any inroads in the minds of the working creative class and that what is disguised as the new, the hip, the inside, is the historically familiar when it comes to quoting art.
Oh yeah—the Rolling Stones logo that Warhol did…yeah, got it.
Again…the familiar…I think he did it for them in the early 1970’s.
The Brett Easton Ellis/ American Psycho thing is definitely in there-
but why?