I am currently attending the BMW live webcast which covers the upcoming launch of the diesel engines in the U.S. BMW has just announced the pricing for the BMW 335d and the X5 xDrive35d:
- BMW 335d – $44,725
- BMW X5d -$52,025
All prices include shipping and handling and both qualify for the IRS Alternative Motor Vehicle Tax Credit.
The premium over the 335I vs. the 335d is $3200 and $1300 over the xi, definitely not the best price out there, but let’s wait and see if the bimmer fans will embrace the diesel movement.
Update: Great webcast and many good questions. I will summarize some of them later on. It was an interesting question about the gas prices decrease and how would it affect the diesel engines launch. A graphic was shown, hopefully we will get access to that.
Update2: Still waiting on the answers and the webcast video, but in the mean time, here is the official press release
Woodcliff Lake, NJ – November 11, 2008… BMW of North America, LLC today announced pricing of the 335d Sedan and X5 xDrive35d Sports Activity Vehicle, the first two BMW Advanced Diesels with BluePerformance.
The 335d Sedan will have an MSRP of $44,725, including destination and handling. The X5 xDrive35d SAV will have an MSRP of $52,025, also including destination and handling. BMW Advanced Diesel with BluePerformance represents an important new phase in BMW’s EfficientDynamics initiative in the US.
“This is an important launch for BMW,” said Jim O’Donnell, President of BMW of North America, LLC. “Both of these vehicles have outstanding fuel efficiency while offering performance that delivers on the promise of the Ultimate Driving Machine. With up to nearly 600 miles of range, these BMW Advanced Diesels will be perfect for the way Americans drive.”
Both BMW Advanced Diesels will be eligible for the IRS Alternative Motor Vehicle Credit. Purchasers of the 335d will qualify for a maximum tax credit of $900 while purchasers of the X5 xDrive35d will qualify for a maximum tax credit of $1,550.
The production versions of the BMW 335d Sedan and X5 xDrive35d will make their North American debut next week at the Los Angeles International Auto Show.