BMW will continue to offer SIRIUS as a factory option with a one-year bundled subscription
“Satellite radio’s exceptional content fits well with BMW, delivering a premium mobility experience to our owners. More and more BMW owners are choosing to equip their vehicles with SIRIUS and we are pleased to continue making it available to current and future BMW owners,” said Jack Pitney, Vice-President of Marketing for BMW of North America.
“BMW provides their customers with a superb driving experience and our commercial-free music and great sports, talk and news programming affords BMW owners the best in-vehicle entertainment anywhere,” said Mel Karmazin, CEO of SIRIUS XM Radio. “We are very pleased to continue to extend our partnership with BMW.”
SIRIUS satellite radio is available as an option on all BMW vehicles with a one-year bundled subscription included in the price of the vehicle.
Disclaimer: I own Sirius stock, but this is just a press release that answer the question many people asked me recently, on whether BMW will continue to offer Sirius as a factory option.
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3 Responses to “BMW and Sirius XM Radio Extend Relationship”
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Sirius is trying to tell me that the first year does not include “Best of XM”. Can anyone confirm if this is true? I could actually receive and listen to ONLY the Best of XM stations when I picked up my car. After activating my radio, those stations disappeared….
I just purchased a 2009 BMW X3 and satellite radio (Sirius and XM) are no longer an option. Quote from BMW North America “I was sorry to read of your disappointment with the unavailability of the Sirius radio option. I doublechecked, and do not see this listed even as a late availability option for this model year.”
Hello Bird. We ordered our 2009 BMW X3 directly from the factory in April 2009 and picked it up from the dealer in June 2009. We ordered the vehicle equipped with a car alarm as well as Sirus radio. Imagine our surprise when the vehicle arrived with neither option, even though both continue to be listed as options in the brochure. Our dealer was embarrassed with he explained that BMW decided to remove the alarm as an option, but neglected to inform the dealers. Our dealer as well as a neighboring dealer also told us that BMW has a dispute with his Sirius Satellite radio provider, which explains why the radio is still not available. Both dealers told us that they have no idea of Sirius radio will ever be available for the X3. Did you ever get the radio installed in your vehicle? Also, how did you get in touch with BMW North America? I looked through their website, but found no mail or e-mail address to lodge a complaint. Thanks!