BMW sales in October were down 13.9% from last October, to 20,203 units compared to 23,451 the previous year. However, BMW Group’s MINI posted a 56.4% gain to 5,272 cars. As a group, BMW + MINI are only down 5% for the month.
While the numbers seem dismal, BMW still posted better results than most other brands being only 1 of the 6 brands that posted less than 25% drops. 23 brands posted 25+% drops in sales, led by a 64.6% drop at Hummer. German rival Audi posted a gain in sales, but only 0.3%.
Authored by: Jason at Porsche Report.
Full Press Release:
BMW Group US sales (BMW and MINI combined) down 5.0 percent in October. Woodcliff Lake, NJ – November 3, 2008… The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 25,475 vehicles, a decrease of 5.0 percent over the 26,821 vehicles sold in October 2007. The BMW Group also reported a year-to-date sales volume of 261,802 vehicles, down 4.8 percent, compared to 275,094 vehicles in the same period of 2007.
BMW Brand Sales
Sales of BMW brand vehicles decreased 13.9 percent in October for a total of 20,203 compared to 23,451 reported in the same month a year ago. Year-to-date BMW brand sales were down 10.0 percent, to 215,836 vehicles compared to 239,788 vehicles sold in the same period in 2007.
“October sales show there is still life in the market, but it will take some hard work to achieve results,” said Jim O’Donnell, President of BMW of North America, LLC. “At BMW, our attractive APR financing rates and BMW’s four year or 50,000 miles free maintenance program have been well received by customers. We believe these are major reasons why the year-to-date sales continue to track better than the overall premium market.”
BMW Automobile Sales
BMW’s automobile sales are down 15.1 percent in October to 16,195 versus 19,084 in the same month a year ago. Year-to-date sales also decreased 10.4 percent, to 169,183 automobiles compared to 188,844 in the same period of 2007.
BMW Sports Activity Vehicle Sales
Sales of BMW Sports Activity Vehicles decreased by 8.2 percent in October to 4,008 vehicles over the 4,367 sold last October. Year-to-date, sales of BMW Sports Activity Vehicles were down 8.4 percent, to 46,653 vehicles compared to the 50,944 sold in the first ten months of 2007.
MINI Brand Sales
MINI USA reported October sales of 5,272 automobiles, up 56.4 percent from the 3,370 cars sold in October 2007. Year-to-date, the division reported sales of 45,966 automobiles, an increase of 30.2 percent, compared to the 35,306 cars reported in the first ten months of 2007.
“We are looking at MINI’s continued sales success as a barometer of changing consumer habits,” said Jim McDowell, Vice-President of MINI USA. “The frenzy of a couple of months ago of dumping a large amount of vehicles has abated, but our persistent and ongoing demand seems to be saying small is the new big.”
BMW Certified Pre-Owned
Sales of BMW’s Certified Pre-Owned vehicles are down 0.8 percent, to 7,937 CPO vehicles versus 7,998 vehicles reported last October. Year-to-date, CPO sales are up 17.4 percent, to 85,081 over the 72,443 reported in the same period in 2007.