Comments on: Meet the Beckers Part 2: Audi fans hate Laguna Seca color http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/ BMW News, Reviews, Test Drives, Photos And Videos Mon, 13 Feb 2012 21:30:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sam http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66656 Sam Sat, 01 Nov 2008 07:01:54 +0000 http://www.bmwblog.com/?p=4755#comment-66656 BMW deserves to be dinged for their color names. "Alpine White" my ass, it's white. White is white. Why don't they just call it "Cancer Cell White"? LOL or "Alzheimer's Brain Gray" instead of "Space Gray." Ahhhh perfect, I want my next BMW to be "Gangreen" LOLOL BMW deserves to be dinged for their color names. “Alpine White” my ass, it’s white. White is white. Why don’t they just call it “Cancer Cell White”? LOL or “Alzheimer’s Brain Gray” instead of “Space Gray.” Ahhhh perfect, I want my next BMW to be “Gangreen” LOLOL

]]> By: Diego http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66186 Diego Thu, 30 Oct 2008 08:35:53 +0000 http://www.bmwblog.com/?p=4755#comment-66186 @Gragop Great point. There is no way Audi is going to be able to attract customers from BMW, MB, and Lexus. It's all for people that have never owned any of these four, so they can feel as though they are the sane ones with an Audi. @Gragop Great point. There is no way Audi is going to be able to attract customers from BMW, MB, and Lexus. It’s all for people that have never owned any of these four, so they can feel as though they are the sane ones with an Audi.

]]> By: carversation.com http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66175 carversation.com Thu, 30 Oct 2008 05:17:16 +0000 http://www.bmwblog.com/?p=4755#comment-66175 I like it. It's kinda funny and from a film major point of view, it's kind of interesting. Like little webisodes for marketing, I think it's interesting. This episode wasn't funny as the 1st. But, that BMW driver guy is pretty funny as is the lexus guy, the Audi Driver is boring but the car is AMAZING. I like it. It’s kinda funny and from a film major point of view, it’s kind of interesting. Like little webisodes for marketing, I think it’s interesting. This episode wasn’t funny as the 1st. But, that BMW driver guy is pretty funny as is the lexus guy, the Audi Driver is boring but the car is AMAZING.

]]> By: Gragop http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66172 Gragop Thu, 30 Oct 2008 03:52:59 +0000 http://www.bmwblog.com/?p=4755#comment-66172 I watched it and it's as dumb as I expected. The only funny part is the old man who drives the Benz. The stereotypes in this series were funny in the first video but that is an extreme. Not all guys that drive a Lexus need coddling and are complete pansies, not all BMW drivers are oversexed short guys with a Napoleon complex that would run over pedestrians. If Audi thinks they're being clever and will win new customers over by acting as the "level-headed" brand how can generalizing and stereotyping buyers of other brands convince them to switch to Audi? Are they expecting BMW or Lexus drivers to watch this and say "Oh yeah! I'm a complete ass! Let me go buy an Audi to fix my life!" My only logical guess is they somehow think this will convince younger, first-time buyers to this market to pick Audi over BMW, Lexus or Mercedes. I watched it and it’s as dumb as I expected. The only funny part is the old man who drives the Benz.

The stereotypes in this series were funny in the first video but that is an extreme. Not all guys that drive a Lexus need coddling and are complete pansies, not all BMW drivers are oversexed short guys with a Napoleon complex that would run over pedestrians.

If Audi thinks they’re being clever and will win new customers over by acting as the “level-headed” brand how can generalizing and stereotyping buyers of other brands convince them to switch to Audi? Are they expecting BMW or Lexus drivers to watch this and say “Oh yeah! I’m a complete ass! Let me go buy an Audi to fix my life!”

My only logical guess is they somehow think this will convince younger, first-time buyers to this market to pick Audi over BMW, Lexus or Mercedes.

]]> By: Clara http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66103 Clara Wed, 29 Oct 2008 23:29:09 +0000 http://www.bmwblog.com/?p=4755#comment-66103 Argh how embarassing Argh how embarassing

]]> By: Clara http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66102 Clara Wed, 29 Oct 2008 23:28:43 +0000 http://www.bmwblog.com/?p=4755#comment-66102 uhoh... every time i post it goes up on the "Recent comments" uhoh… every time i post it goes up on the “Recent comments”

]]> By: Clara http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66101 Clara Wed, 29 Oct 2008 23:27:53 +0000 http://www.bmwblog.com/?p=4755#comment-66101 oops... redundant sentences... disregard that. oops… redundant sentences… disregard that.

]]> By: Clara http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66100 Clara Wed, 29 Oct 2008 23:27:15 +0000 http://www.bmwblog.com/?p=4755#comment-66100 Oh come on, guys, this is hysterical. Both videos are really well done. I especially like the looks the grandfather gives. It's a little nasty toward BMW, although the BMW brother is the least interesting character there. They wanted him to appear shallow, but they could have developed that more. Shallow people have embarassing breaks in their pretension - exploring that would have driven their point home more. Oh come on, guys, this is hysterical. Both videos are really well done. I especially like the looks the grandfather gives.

It’s a little nasty toward BMW, although the BMW brother is the least interesting character there. They wanted him to appear shallow, but they could have developed that more. Shallow people have embarassing breaks in their pretension – exploring that would have driven their point home more.

]]> By: Adam http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66057 Adam Wed, 29 Oct 2008 17:47:56 +0000 http://www.bmwblog.com/?p=4755#comment-66057 I get the joke, I think... that 'Laguna Seca' is not a beach whatsoever, but a racetrack, and 'Mr. Idiot BMW driver' doesn't know that, and 'Mr Intelligent Audi driver' does. That being said, the first one was funny (though I didn't at first realise it was an ad for Audi- it seems to just be stereotyping cars and owners), but this one just seems less subtle, and maybe a bit too 'in your face'. I've tried to like Audi. Their designs are great, their interiors are great, but they... just don't feel right. Oh, they drive okay, but for the same price bracket, you can buy something that drives better. They do have a great AWD system, which is excellent if you need to drive in snow... problem is, just about every other car company has AWD now, too. /rant. I get the joke, I think… that ‘Laguna Seca’ is not a beach whatsoever, but a racetrack, and ‘Mr. Idiot BMW driver’ doesn’t know that, and ‘Mr Intelligent Audi driver’ does.

That being said, the first one was funny (though I didn’t at first realise it was an ad for Audi- it seems to just be stereotyping cars and owners), but this one just seems less subtle, and maybe a bit too ‘in your face’.

I’ve tried to like Audi. Their designs are great, their interiors are great, but they… just don’t feel right. Oh, they drive okay, but for the same price bracket, you can buy something that drives better. They do have a great AWD system, which is excellent if you need to drive in snow… problem is, just about every other car company has AWD now, too. /rant.

]]> By: Gragop http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66013 Gragop Wed, 29 Oct 2008 13:18:12 +0000 http://www.bmwblog.com/?p=4755#comment-66013 I haven't gotten a chance to watch this yet. However, I'm 91.27% sure I will be annoyed once I do. @<a href="#comment-66011" rel="nofollow">Brookside</a>: If Audi wanted to drive their customers to BMW then they'd let them test drive a B8 A4 - baaazing! Too soon? Are we not laughing at that one yet? I haven’t gotten a chance to watch this yet. However, I’m 91.27% sure I will be annoyed once I do.

@Brookside:

If Audi wanted to drive their customers to BMW then they’d let them test drive a B8 A4 – baaazing! Too soon? Are we not laughing at that one yet?

]]> By: Brookside http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-66011 Brookside Wed, 29 Oct 2008 12:50:41 +0000 http://www.bmwblog.com/?p=4755#comment-66011 eeeeeeewwwww!!! All those stereotypes! How can this commercial be characterized? As a soft attack ad? I don't know. It wasn't that funny....and the huge mistake is that it leaves the viewer wanting to know more about Laguna Seca Blue. Nothing like driving the prospective Audi buyers to a BMW showroom to find out. eeeeeeewwwww!!! All those stereotypes!

How can this commercial be characterized? As a soft attack ad? I don’t know. It wasn’t that funny….and the huge mistake is that it leaves the viewer wanting to know more about Laguna Seca Blue. Nothing like driving the prospective Audi buyers to a BMW showroom to find out.

]]> By: Diego http://www.bmwblog.com/2008/10/29/meet-the-beckers-part-2-audi-fans-hate-laguna-seca-color/#comment-65977 Diego Wed, 29 Oct 2008 08:40:51 +0000 http://www.bmwblog.com/?p=4755#comment-65977 I think Laguna Seca is a great color. I think Laguna Seca is a great color.

]]>