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	<title>Comments on: BMW developed a multiuse key</title>
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	<link>http://www.bmwblog.com/2008/10/28/bmw-developed-a-multiuse-key/</link>
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	<item>
		<title>By: Clara</title>
		<link>http://www.bmwblog.com/2008/10/28/bmw-developed-a-multiuse-key/#comment-65902</link>
		<dc:creator>Clara</dc:creator>
		<pubDate>Wed, 29 Oct 2008 01:24:59 +0000</pubDate>
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		<description>@&lt;a href=&quot;#comment-65890&quot; rel=&quot;nofollow&quot;&gt;Horatiu B.&lt;/a&gt;:  Ok I&#039;ll be careful the next time i have a tantrum :)</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-65890" rel="nofollow">Horatiu B.</a>:  Ok I&#8217;ll be careful the next time i have a tantrum :)</p>
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	<item>
		<title>By: BMW sales</title>
		<link>http://www.bmwblog.com/2008/10/28/bmw-developed-a-multiuse-key/#comment-65897</link>
		<dc:creator>BMW sales</dc:creator>
		<pubDate>Wed, 29 Oct 2008 01:15:08 +0000</pubDate>
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		<description>Clara, very well said!</description>
		<content:encoded><![CDATA[<p>Clara, very well said!</p>
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	<item>
		<title>By: Sam</title>
		<link>http://www.bmwblog.com/2008/10/28/bmw-developed-a-multiuse-key/#comment-65893</link>
		<dc:creator>Sam</dc:creator>
		<pubDate>Wed, 29 Oct 2008 00:50:01 +0000</pubDate>
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		<description>We need one which will cause ATMs to start disgorging cash when we press the button.</description>
		<content:encoded><![CDATA[<p>We need one which will cause ATMs to start disgorging cash when we press the button.</p>
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	<item>
		<title>By: Horatiu B.</title>
		<link>http://www.bmwblog.com/2008/10/28/bmw-developed-a-multiuse-key/#comment-65890</link>
		<dc:creator>Horatiu B.</dc:creator>
		<pubDate>Wed, 29 Oct 2008 00:43:27 +0000</pubDate>
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		<description>@&lt;a href=&quot;#comment-65835&quot; rel=&quot;nofollow&quot;&gt;Clara&lt;/a&gt;: Like I said, many details need to be worked out :) But your comment is awesome, I will have it incorporate it in the article.</description>
		<content:encoded><![CDATA[<p>@<a href="#comment-65835" rel="nofollow">Clara</a>: Like I said, many details need to be worked out :) But your comment is awesome, I will have it incorporate it in the article.</p>
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		<title>By: Clara</title>
		<link>http://www.bmwblog.com/2008/10/28/bmw-developed-a-multiuse-key/#comment-65835</link>
		<dc:creator>Clara</dc:creator>
		<pubDate>Tue, 28 Oct 2008 22:22:19 +0000</pubDate>
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		<description>Horatiu, you HAD to bring up the RFID issue didn&#039;t you!

This is a really bad idea.  The implications of RFIDs in consumer items haven&#039;t been properly explored.

- coupled dependencies - are you going to rely on being able to make a purchase with your keys, given the above valet scenario and others?  What happens if you lose your keys, how many different functions need to be closed down or tracked to protect you? 

- security issues - RFIDs can be easily read and duplicated/spoofed given the right equipment.   Many POS purchases require no other authentication than a swipe.

- consumer ignorance - banks, retailers and POS suppliers haven&#039;t educated the public on RFID risks and benefits.

- privacy issues - the ability to read all unique identifiers on a person at once -- and without their knowledge -- completely undermines the privacy of ordinary activities

This really is a big deal.  The only real exploration by companies on this subject is the benefits ----- to them.</description>
		<content:encoded><![CDATA[<p>Horatiu, you HAD to bring up the RFID issue didn&#8217;t you!</p>
<p>This is a really bad idea.  The implications of RFIDs in consumer items haven&#8217;t been properly explored.</p>
<p>- coupled dependencies &#8211; are you going to rely on being able to make a purchase with your keys, given the above valet scenario and others?  What happens if you lose your keys, how many different functions need to be closed down or tracked to protect you? </p>
<p>- security issues &#8211; RFIDs can be easily read and duplicated/spoofed given the right equipment.   Many POS purchases require no other authentication than a swipe.</p>
<p>- consumer ignorance &#8211; banks, retailers and POS suppliers haven&#8217;t educated the public on RFID risks and benefits.</p>
<p>- privacy issues &#8211; the ability to read all unique identifiers on a person at once &#8212; and without their knowledge &#8212; completely undermines the privacy of ordinary activities</p>
<p>This really is a big deal.  The only real exploration by companies on this subject is the benefits &#8212;&#8211; to them.</p>
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